Send invitations using an API

When your existing customers are talking about you, your potential customers are listening.

Start collecting reviews today!

Want to invite customers to review your service and one or more products using one invitation link? Use our API to do it.

Our API documentation provides developers with guidance on how to integrate Trustpilot APIs with your solution. Share this guide with your developer and start using our API to generate unique invitation links.

1. Product review API

With this API, you can generate a product review invitation link for one or more products.

The following parameters are mandatory and required for one product review invitation link per customer:

  • Customer’s email address
  • Customer’s name
  • Reference number - The customer’s internal reference number
  • Locale - Landing page country domain
  • Products - Either a list of product IDs or a list of each product's URL, name, SKU code, image-URL, and brand. The image-URL and brand are optional, but recommended for the best user experience.
  • Business Unit ID - Your Business Unit ID (assigned by Trustpilot)

Your API call will return a URL to use as a redirect-URI in the next step.

2. Service review API

With this API, you can generate a unique invitation link to email a customer.

The following parameters are mandatory and required for one product review invitation link per customer:

  • Customer’s email address
  • Customer’s name
  • Reference number - The customer’s internal reference number
  • Locale - Landing page country domain
  • Business Unit ID - Your Business Unit ID (assigned by Trustpilot)

If you'd like to redirect the customer to our product review form after writing the service review, include the optional redirect-URI parameter.

Your API call will return a URL link that you can insert in your email. When the customer clicks on the link, they are taken to the service review form.