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How-to Guide: Collect a service and product review with one invitation link

By adding one link in your company’s communication flow, you can invite customers to write both a service and a product review. Sending one post-sale follow-up email with a single invitation link will give your customers the opportunity to rate and review the service provided by your company, as well as the products they’ve purchased.

First, you generate a product review invitation link followed by a service review invitation link where you pass in the product review link as a redirect URI parameter. This way, your customer only has to click once, but they’re invited to write one service review and one (or more) product review(s).

1. Generate an invitation link using our ‘Create product review invitation link’ API

Through this API, you can generate a product review invitation link for one or more products.

Here are the mandatory parameters needed for generating a product review invitation link (for each customer):

  • Email - The email address of the customer
  • Name - The name of the customer
  • Reference number - The customer’s internal reference (typically the reference number)
  • Locale (country) - The Trustpilot country domain. Example: en-US
  • Product-URL - The URL of the specific product on your website
  • Name - The name of the product
  • SKU - The SKU code of the product

You can also provide optional parameters such as:

  • Image-URL - The image-URL of the product. (Highly recommended as it will improve the user experience)
  • Brand - The brand of the product

Your API call will return a URL that you will use as a redirect-URI in the next step.

2. Generate an invitation link using our ‘Create service review invitation link’ API

Through this API, you can generate a unique invitation link that can be sent to a customer by email. Use the request parameter called redirect-URI to take the customer to a product review link after they have left a service review.

Here are the mandatory parameters needed for generating a service review invitation link (for each customer):

  • Email - The email address of the customer
  • Name - The name of the customer
  • Reference number - The customer’s internal reference (typically the reference number)
  • Locale (country) - The Trustpilot country domain. Example: en-US
  • Business Unit ID - Your unique ID, assigned by Trustpilot.

You should also provide the optional redirect-URI parameter:

  • Redirect-URI - A link used to redirect your customer after they leave a service review. This parameter can be used to redirect the customer to our product review form after they’ve written their service review.

Your API call will return a URL link that you can insert in your email.

When the customer clicks on the link, they are taken to our service review form to leave a review of the service provided by your company.

After writing and posting the review, the customer is redirected to our product review form to leave a review of the product(s) specified in step 1.

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