Trustpilot's Shopify integration

This feature is included in the Free plan

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Our Shopify integration allows you to automate your review collection for service and product reviews, add multiple TrustBox widgets, and invite customers to write reviews. In this article, we’ll show you how to get started.

Note: We don’t currently have a sandbox environment available for testing purposes. This integration is not compatible with Internet Explorer.

Install the integration

  1. From your Trustpilot Business account navigate to Integrations > Ecommerce > Shopify
  2. In the text field, enter your Shopify domain and click Connect.
  3. Your Shopify admin page will open in a new window. Select your Business Unit from the drop-down menu.
  4. Click the checkbox to accept the terms and conditions. Click Confirm.

Manage the integration

Once you've installed the integration, Trustpilot Reviews will be available in the Apps tab in your Shopify Admin Panel. From here, you can manage your settings.

Configure your invitations

An order from your Shopify web store automatically triggers an email invitation to your customer to write a service review on Trustpilot. Here’s how to set it up:

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu. Select Trustpilot Reviews.
  2. Under Invitations, configure the Invitation trigger by choosing between two options. Order confirmed sends an invitation to customers while their order is processing. Order completed sends an invitation when their order is completed.
  3. You can also configure your Sender name, Reply-to email, Trustpilot website, and Send delay.
  4. Click Save changes.

Include Product Review invitations

If you use Trustpilot’s Product Reviews for your business, you can turn on the option to include them in your invitation emails.

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu. Select Trustpilot Reviews.
  2. Under Product Reviews, activate the Enable to start getting product reviews toggle.
  3. Fill in the SKU (Stock Keeping Unit), GTIN (Global Trade Item Number) and MPN (Manufacturer Part Number). These fields are optional.
  4. Click Save changes.

Invite customers

You can choose to invite customers from the past 1 week to 6 months.

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu. Select Trustpilot Reviews.
  2. Under Select all orders from the past, choose the period you want.
  3. Click Synchronize to save.

Add or delete a TrustBox

You can add multiple TrustBox widgets to your web pages using your Shopify integration.

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu. Select Trustpilot Reviews.
  2. Click on the TrustBox tab in the top menu and then choose Try it out. This will open a new window where you will see the list of TrustBoxes and the preview of your shop.
  3. Add TrustBoxes by dragging and dropping them onto the preview of your website. You can choose to place TrustBoxes on your landing page, category page, or product page. (If you want to place them on another page, click on Add a new page and simply enter the specific web address.)
  4. You can configure the TrustBox by hovering over it and clicking Customize.
  5. Once you are happy with the position of your TrustBox, click Publish changes.
  6. If you want to delete a TrustBox from your site, hover over the trash bin at the bottom left corner of the TrustBox and click to delete. Click Publish changes. A pop-up will appear to tell you the changes have been made. Click Done.

Disconnect the integration

Don’t want to use the integration anymore? No problem. Follow these steps to disconnect it:

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu. Select Trustpilot Reviews.
  2. Under Settings, click Clear the Integration Key. Then click Save changes.

If you would like to delete the integration:

  1. From your Shopify Admin page, click on the Apps tab on the left hand menu.
  2. Find Trustpilot Reviews. Click Delete.

Note: Trustpilot is not liable for any links to third party websites in this article, including the content on any other websites linked to from this article.