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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

The Embedded Review Form

As a Trustpilot customer, you have the opportunity to embed the Trustpilot review form on your own website. This allows your customers to post reviews on Trustpilot directly from your website. It is a version of the review form designed to be embedded in the check-out flow inside your own webpage.

This is valuable for your company because:

  • customers can write a review without leaving your website
  • leaving a review will be an integrated experience of your checkout flow.

The Embedded Review Form is both responsive and mobile compatible.
The Embedded Review Form is standard and non-configurable.

How to embed the Trustpilot review form on your website

  1. Locate the Trustpilot URL to write a review for your website, for example: https://www.trustpilot.com/evaluate/YourWebsiteName.com
  2. Add embed/ to the URL after evaluate/ and before the website name, for example: https://www.trustpilot.com/evaluate/embed/YourWebsiteName.com
  3. Create an iframe on your website loading this URL.

Intended implementation

We recommend using Unique Links when embedding the form, as this will ensure your customers will not have to sign in with Facebook or email in order to submit their review.

The Embedded Review Form can be used with programmatically generated Unique Links, but not the Unique Links generated using API’s.

Below is an example of an embedded evaluate link:

https://www.trustpilot.com/evaluate/embed/YourWebsiteName.com?a=1234&b=dGVzdEBlbWFpbC5jb20=&c=customername&e=da02507717210d2c05f32fbb26

How to embed the Trustpilot review form on your website by using Unique Links

  1. Follow the normal procedure to generate the Unique Link and add embed/ after evaluate/
  2. You can still continue to use the Unique Links, without the Embedded Review Form. Use embed when loading the link in an iframe.
  3. To use the Unique Link feature, it is a requirement that you have verified the email address of the user, and that you are able to document the user's buying experience. See our Company Guidelines for more info:
  4. The generation of the Unique Link must happen server side and not in the browser to ensure the Secret Key is not visible to 3rd parties.

Your 'Thank you page' will look like this:

Use of The Embedded Review Form is restricted and the implementation does not allow the parent site (your site) and the Trustpilot site to communicate with each other.

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