Set up the Embedded Review Form

This feature is part of the Connect add-on module.

When you embed the Trustpilot review form on your business’s website, customers can post reviews directly from your webpage. Here you can check out how to implement it.

What is the Embedded Review Form?

The Embedded Review Form is a version of Trustpilot’s submission form designed to be embedded in the check-out flow on your business’s website.

It's valuable because customers can write a review as part of their checkout, without leaving your website. Here's an example:

Embedded review form example

The Embedded Review Form is both responsive and mobile compatible, as well as standard and non-configurable.

How to embed the review form on your website

  1. Locate the Trustpilot URL to write a review for your website. For example:
  2. Add embed/ to the URL after evaluate/ and before the website name. For example:
  3. Create an iframe on your website loading this URL.

Use of the Embedded Review Form is restricted, and the implementation does not allow your site and the Trustpilot site to communicate with each other.

Intended implementation

We recommend using Business Generated Links or Unique Links when embedding the form, to ensure customers won't have to sign in via Facebook or email to submit a review. The form can be used with programmatically generated Unique Links, but not with those generated via API.

Cookie consent

The Embedded Review Form uses cookies, so you’ll need to gather the necessary consent from users in order to use the form on your website.

The way consent is gathered varies by country, and is ultimately based on the location of the user. Consent is divided into categories, based on the purpose of the cookies.

The Embedded Review Form uses cookies from the following categories:

  1. Strictly necessary cookies
  2. Performance cookies
  3. Functionality cookies

You’ll need to gather consent for these categories before you can use the Embedded Review Form on your site.

If you’d like to list which cookies are being used from each of these categories in your cookie banner, or would like to read more about what these categories mean, take a look at our cookie policy for more details.

The lists may change without notice, so you should regularly check for updates.

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