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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

Product Reviews Invitations

Inviting your customers to write a product review as an after-sales initiative will give them an opportunity to rate and comment on products they have purchased from your website.

Each product review written by a customer is a type of advertisement for your business. Your product -and consequently your brand- will be exposed, increasing trust and awareness of both your business and the products you sell.

Collect service and product reviews using the Invite Customers module

Go to your Business Portal and select the Invitations module. Here you can invite your customers to leave product reviews together with a service review, using a single email invitation. Read more about this invitation method here.

Collect service and product reviews using Magento, WooCommerce, BigCommerce or Shopify

With Trustpilot’s Magento, WooCommerce, BigCommerce and Shopify Apps, you can send your customers one invitation containing a link to write a service review and one or more product reviews. The framework of these applications allows Trustpilot to pull the required data directly from your webshop, passing that data to our invitation service. Get all the details in the following articles:

Using the Trustpilot invitation service

You can also choose to let Trustpilot send out your product review invitations. If you select this option, you’ll use our APIs to send out invitations to your customers.

Your customers will receive an email that you set up using our current email template system. In the email, we insert a link that takes your customers to our service review form and then to our product review form.

For this, you first generate a product review invitation link and then request an invitation where you pass in the product review link as a parameter.

Using your own customer communication flow

You can insert links in your post-sale emails that direct your customers to a review form. This way, the invitation emails are coming from your own domain instead of Trustpilot’s domain.

You’ll also have the opportunity to lead your customers straight to the product review form.

a) Collect a product review using an invitation link

Create a product review invitation link for one or more products with our Create product review invitation link API and include this in your invitation email.

Click here for more information.

b) Collect a service and product review from one invitation link

Collect a service and product review from one invitation link by using the following APIs: Create product review invitation link and Generate service review invitation link.

Click here for more information.



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