Options for automating your product review invitations

When your existing customers are talking about you, your potential customers are listening.

Start collecting reviews today!

Trustpilot offers a number of ways to automate your product review invitations. You can also choose an invitation setup that allows you to ask for service and product reviews at the same time.

Whatever option you choose, we recommend that you automate your invitations to get an ongoing stream of new reviews. This article walks you through the various automation options for product reviews.

(If you’re not quite ready to automate yet, check out these manual invitation options.)

Trustpilot's eCommerce apps

Our eCommerce integrations allow you to send your customers a single invitation that contains one link to write a service review and one or more product reviews. Our app framework allows Trustpilot to pull the required data directly from your webshop, then passes that data to our invitation system. Get all the details in the following articles:


Set up Trustpilot's APIs to let us invite customers on your behalf. For the best results, use our optimized template for product reviews. It contains a link that takes your customers to our service review form and then to our product review form.

Your own communication flow

You also have the option of inserting invitation links in your post-sale emails, so the emails come from your domain instead of Trustpilot’s. This setup is a bit more complicated, but the link still takes your customers to the same review form(s).

Here are your options for creating links:

    • Collect a product review from one invitation link

Create a product review invitation link for one or more products with our Create product review invitation link API and include this in your invitation email.

    • Collect a service and product review from one invitation link

Create a service and product review invitation link with our Create product review invitation link API and our Generate service review invitation link API.

Customize and optimize your invitations

You can send customers one email that requests both types of reviews, or you can send them two separate emails. Here's how to set it up.


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