Trustpilot offers a number of ways to automate your product review invitations. You can also choose an invitation setup that allows you to ask for service and product reviews at the same time.
Whatever option you choose, we recommend that you automate your invitations to get an ongoing stream of new reviews. This article walks you through the various automation options for product reviews.
(If you’re not quite ready to automate yet, check out these manual invitation options.)
Trustpilot's eCommerce apps
Our eCommerce integrations allow you to send your customers a single invitation that contains one link to write a service review and one or more product reviews. Our app framework allows Trustpilot to pull the required data directly from your webshop, then passes that data to our invitation system. Get all the details in the following articles:
- How to collect reviews using Magento
- How to collect reviews using WooCommerce
- How to collect reviews using BigCommerce
- How to collect reviews using Shopify
- How to collect reviews using OpenCart
- How to collect reviews using PrestaShop
Set up Trustpilot's APIs to let us invite customers on your behalf. For the best results, use our optimized template for product reviews. It contains a link that takes your customers to our service review form and then to our product review form.
Your own communication flow
You also have the option of inserting invitation links in your post-sale emails, so the emails come from your domain instead of Trustpilot’s. This setup is a bit more complicated, but the link still takes your customers to the same review form(s).
Here are your options for creating links:
- Collect a product review from one invitation link
Create a product review invitation link for one or more products with our Create product review invitation link API and include this in your invitation email.
- Collect a service and product review from one invitation link
Customize and optimize your invitations
You can send customers one email that requests both types of reviews, or you can send them two separate emails. Here's how to set it up.