Style guidelines for Trustpilot’s marketing assets

This feature is included in the Standard plan.

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

Once you've downloaded our marketing assets, you can style them for your business’s marketing and social media campaigns. Be sure to follow these guidelines to style the assets effectively, while keeping with our brand's best practices.

You can find all of our marketing assets available to download here


Use our logo on anything you'd like: from bags to boxes, banners to signage, digital ads to web. We recommend a minimum width of 72px for digital applications and 20mm in print.

Primary logo

Our primary logo should be the main logo showcased.

Trustpilot primary logo

Secondary or mono logos

It’s not always possible to use our primary logo, so we’ve created a simplified version in a single color. Only use our secondary or mono logos if absolutely necessary.

Trustpilot secondary logo

Safe space

We created a safe space around our logo, which is half the width of the star. Please don’t place any other graphic elements, lettering, or images anywhere in the area.

Safe space example around Trustpilot logo

Star ratings

You can use Trustpilot stars on anything you like. Trustpilot stars are available in five different colors, and depict star ratings from 1-5 stars, including half-stars.

Trustpilot stars

Social media icons

The Trustpilot star can be used on its own, but only as a social media icon. 

Trustpilot social media icons

General guidelines

When using any of our marketing assets, use these general guidelines for easy styling and implementation.

  • Typography. Our wordmark is Helvetica Neue Medium.
  • Color. Our brand color is dark blue #000032.
  • Background. Avoid busy or cluttered backgrounds that make it difficult to see an asset.


Our marketing assets are designed to be used exactly as they’re pictured. Please don't misinterpret, alter, or modify in any way.

Check out our Brand Hub page here for more information on how to make the best use of Trustpilot's Marketing assets.

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