Why we take a neutral stance in factual disputes

Trustpilot is committed to transparency. Read the Transparency Report 2024.

Trustpilot is not in a position to decide on disputes between businesses and reviewers who disagree about the events relating to buying or service experiences.

If a businesses and a reviewer disagree about what happened during a particular buying or service experience, Trustpilot takes a neutral stance.

For example, we don't decide who is correct if a reviewer writes a review on Trustpilot stating the product they ordered was delivered late, but the business disagrees and claims that the product was delivered on time.

We take a neutral stance

In these situations, we don't see ourselves as being in a position to determine who's right or wrong, or which set of facts is correct. We're not a court of law. Rather, we are a community that facilitates dialogue between businesses and consumers. 

If a business disagrees with one of its customers over the course of events, instead of looking to have that review amended or removed, we recommend that the business writes a reply to the review and tells their side of the story in a friendly tone.

Trustpilot users who read the review and the business's reply will be able to see both sides of the story, and gain a more objective overview of the facts. This allows them to make up their own minds about how much weight they should give to the review in question.

Businesses can turn it into an opportunity

Also, it is our experience that businesses that respond well to negative feedback on Trustpilot can turn a bad review into a positive opportunity to resolve an outstanding issue and/or even build their reputation.

If businesses engage with customers in a constructive way and show they genuinely care about their customers, this often leaves Trustpilot users with a good impression. We also note that reviewers are able to edit their reviews at any time to reflect a changed opinion of a business.

If you have any questions, please don't hesitate to contact our Content Integrity Team.

Previous How do we make sure reviews are trustworthy?

Up next Trustpilot's fraud detection software

Was this article helpful?

Related articles