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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

Setting up your website address on Trustpilot

Trustpilot operates in many countries, so we have separate websites for different languages. For example, our UK English website is uk.trustpilot.com, our Belgian French website is fr-be.trustpilot.com, and our US English website is www.trustpilot.com.

You have the following public Trustpilot pages:

  • Your company’s profile page: https://[trustpilot-website]/review/[your-website]
  • A page for each of your service reviews: https://[trustpilot-website]/review/[your-website]/[review-id]
  • Your page for writing new service reviews: https://[trustpilot-website]/evaluate/[your-website]

As an example, a US-based website with the domain www.mycompany.com would have these Trustpilot pages:

  • https://www.trustpilot.com/review/www.mycompany.com
  • https://www.trustpilot.com/review/www.mycompany.com/[review-id]
  • https://www.trustpilot.com/evaluate/www.mycompany.com

The URLs of your Trustpilot pages should reflect the landing page domain of your website, so users and search engines know who you are. With the correct information, search engines can accurately rank your Trustpilot pages and link your service reviews to your website. Read more here: Google Seller Ratings, Bing Merchant Ratings.

If the landing page domain of your website is e.g. www.mycompany.com, your Trustpilot pages must contain www.mycompany.com for everything to work correctly.

If your Trustpilot pages are not set up this way, please contact our Support Team for assistance.

Permanent Redirects

An example to explain permanent redirection:

Let’s assume you have the website URL http://www.company.com, and you would like the two URLs, http://company.com and http://www.oldcompany.com, to point to the same website.

You should set up http://company.com and http://www.oldcompany.com as permanent redirects to http://www.company.com. In tech-speak, a permanent redirect is referred to as a 301 Redirect.

Sometimes companies set up their URLs as independent copies of the same website. Unfortunately, this results in three independent websites that, using the above example, would look like this:

  • http://www.company.com
  • http://company.com
  • http://www.oldcompany.com

Your users might not notice it, but the search engines will see three independent websites and will rank each one individually - a result we presume your company does not want.

On Trustpilot, making independent copies could also result in three Trustpilot domains. This would spread your service reviews across all three domains, negatively affecting the search engine ranks.

If you have set your domains up this way, we advise redirecting the independent domains to one website and informing our Support Team about the change. The Support Team will help you modify your Trustpilot pages and, if needed, help you merge the service reviews of your pages to one website.



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