Trustpilot operates in many countries, so we have separate websites for different languages. For example, our UK English website is
uk.trustpilot.com, our Belgian French website is
fr-be.trustpilot.com, and our US English website is
You have the following public Trustpilot pages:
- Your company’s profile page:
- A page for each of your service reviews:
- Your page for writing new service reviews:
As an example, a US-based website with the domain www.mycompany.com would have these Trustpilot pages:
The URLs of your Trustpilot pages should reflect the landing page domain of your website, so users and search engines know who you are. With the correct information, search engines can accurately rank your Trustpilot pages and link your service reviews to your website. Read more here: Google Seller Ratings, Bing Merchant Ratings.
If the landing page domain of your website is e.g.
www.mycompany.com, your Trustpilot pages must contain
www.mycompany.com for everything to work correctly.
If your Trustpilot pages are not set up this way, please contact our Support Team for assistance.
An example to explain permanent redirection:
Let’s assume you have the website URL
http://www.company.com, and you would like the two URLs,
http://www.oldcompany.com, to point to the same website.
You should set up
http://www.oldcompany.com as permanent redirects to
http://www.company.com. In tech-speak, a permanent redirect is referred to as a 301 Redirect.
Sometimes companies set up their URLs as independent copies of the same website. Unfortunately, this results in three independent websites that, using the above example, would look like this:
Your users might not notice it, but the search engines will see three independent websites and will rank each one individually - a result we presume your company does not want.
On Trustpilot, making independent copies could also result in three Trustpilot domains. This would spread your service reviews across all three domains, negatively affecting the search engine ranks.
If you have set your domains up this way, we advise redirecting the independent domains to one website and informing our Support Team about the change. The Support Team will help you modify your Trustpilot pages and, if needed, help you merge the service reviews of your pages to one website.