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Reference number verification Follow

One of the ways we can help make sure reviews on Trustpilot are written by genuine reviewers is our reference number verification tool. We make this available to businesses in special circumstances.

What's it for?

Trustpilot is an online review community that facilitates open conversations. We want to collect as many genuine reviews about buying or service experiences as possible. And we're happy to see that the majority of our reviewers share our good intentions towards helping others.

However, on rare occasions, businesses experience serious abuse on their company profiles. In these cases, they can apply to use Trustpilot's reference number verification tool.

This feature requires reviewers to input a valid reference number before they can write a review about the company. In our experience, this helps ensure that reviewers are genuine customers.

How can I turn it on?

If your company has experienced serious abuse and you want to activate the reference number verification feature, please contact our Compliance Team at compliance@trustpilot.com and send us documentation of the abuse. We'll use it to make an assessment as to whether access to the tool is warranted or not.

If your company is granted use of the reference number verification feature, please note that our Compliance Team will assess on an ongoing basis whether there remains a need for the function. If we determine that there is no longer a need for it, our Compliance Team will let you know about our intention to turn off the reference number verification feature.

Our Company Guidelines also set out the basic requirements for using the reference number verification function. Find them here.

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