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Trustpilot’s Zapier Application

What is Zapier?

Zapier is a web application that connects other web apps in order to move data and automate tasks between them with ease. Automating tasks between other online apps (such as Salesforce, Basecamp, and Gmail) allows you to use complementary apps side-by-side.

How are Trustpilot and Zapier integrated?

Trustpilot has built a Zapier app, allowing you to trigger your customer invitations seamlessly and automatically from Shopify, Salesforce, BigCommerce, WooCommerce, Mailchimp, and many other apps from Zapier's extensive app directory.

Why use the Zapier app?

Zapier enables you to invite your customers to write a review when a specific trigger occurs in another web app you are using. Unlike other invitation methods, Zapier offers an increased degree of flexibility.

For example, you can:

  • Define Trustpilot site and email templates for particular geographical segments by setting up multiple Zaps and using filters to target each group. This adds a higher level of granularity when sending invitations to customers segmented by time zone, country, language, etc.
  • Send invitations at unique times for certain types of purchases (e.g., next Thursday at 4 pm for a particular product line).
  • Send invitation reminders through multiple Zaps (identical Zaps with different send times).

If using the Send invitation reminders function, remember to ensure that invitation reminders on your Trustpilot Business Account are not enabled, to avoid the possibility of reminders being sent twice.

For more information on how to get started with the Zapier integration, please read our Zapier FAQ.



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