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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

Managing Product Reviews

When a product review is submitted by one of your customers, it will first be checked by Trustpilot’s system to look for coarse language and links. Once it has passed that initial check, it enters a quarantine period of 24 hours before it is published in our TrustBoxes and APIs .

Request moderation of a review through your Business Portal

In addition to the automated detection of reviews for coarse language and links, you have the possibility to check and report the review manually for the following reasons:

  • Contains sensitive information
  • Contains coarse language
  • Is not a product review
  • Violates other User Guidelines

After you have selected the appropriate option and written a message to the author, an email is sent to the author requesting them to modify the review. During the moderation process, the reviews are not published in our APIs or in our TrustBoxes. It is possible to see the moderation history for each product review in the moderation request window as shown in the screenshot.

Moderation flow for the author of the review

When you report/moderate a review, an email is sent to the author of the review. The email mentions that if no action is taken within 7 days, the review will be archived. Clicking on the button in the email takes the author to the moderation window. In the moderation window, the author can either modify the review or notify Trustpilot’s Compliance Team for intervention.

If the review is not modified or escalated to Trustpilot's Compliance Team within 7 days, it will be archived. However, the author still has the possibility to modify the review even after 7 days.

Once modified, the review will be quarantined for another 24 hours. As a Trustpilot customer, you have the option to accept the changes and publish the review manually, or wait 24 hours and the review will be published automatically.

If you believe the modified review still violates our Guidelines, you are welcome to contact the author again through your Business Portal, or escalate the review to our Compliance Team. We always encourage you to contact the author of the review directly instead of going through our Compliance Team. We believe talking to your customers directly leads to better customer satisfaction.

Email notifications to companies regarding product reviews

Just like service reviews, it is possible to enable notifications whenever a product review is received. To enable notifications for product reviews, you need to log in to your Business Portal and click on notifications.

Notifications can be enabled based on:

  • Star ratings
  • Modified reviews and edited reviews

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