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Request reference numbers from reviewers

Companies can request reference numbers from reviewers using Trustpilot's reference number function.

Sometimes it can be difficult for a company to look up the user who left the review based on the name alone. To make it easier, Trustpilot also allows companies the opportunity to request a reference number before their customers post a review.

It is in the best interest of both the user and company that the buying experience is quickly identifiable with a reference number. The users benefit from knowing that the reviews on Trustpilot are from a trusted source, and the company is easily able to identify the transaction when a reviewer spontaneously leaves a review.

You can also specify the term you use for your customer’s transaction. For example, Booking number or Customer reference etc.

How to use the reference number function

If you wish to enable this feature, please follow these simple steps:

  • Log in to your Business Portal
  • Go to Service Reviews and select Set up ref number
  • Choose the relevant option
  • Specify the term you use for your customer transactions and Save your settings. Your customers will now be asked to enter a reference number when writing their review, and without this they will not be able to post their review.

Please note that we are unable to validate the reference number supplied by the customer.



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