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Request reference numbers from reviewers

Trustpilot is an online review community helping consumers choose with confidence while enabling companies to grow their business. We encourage all users with a buying experience to write a review and share their experience with other consumers.

Sometimes it can be difficult for a company to look up the user who left the review based on the name alone. To facilitate this, Trustpilot gives companies the possibility to request a reference number before their customers post a review.

It is in both the user's and company’s interest to be able to identify the buying experience with a reference number. The users will benefit from knowing that the reviews on Trustpilot are from a trusted source, and you as a company will be able to identify the transaction when a reviewer spontaneously leaves you a review.

You can also specify the term you use for your customer’s transaction. For example, Booking number or Customer reference etc.

If you wish to enable this feature, please follow these simple steps:

  • Log in to your Business Portal
  • Go to Service Reviews and select Set up ref number
  • Choose the relevant option
  • Specify the term you use for your customer transactions and Save your settings. Your customers will now be asked to enter a reference number when writing their review, and without this they will not be able to post their review.

Please note that we are not able to validate the reference number supplied by the customer.

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