Companies can request reference numbers from reviewers using Trustpilot's reference number function.
Sometimes, it's difficult to recognize a service experience from reading a review. You've got a user name and a review, but more information would help you respond to a review. That's why you can ask reviewers to provide a reference number when they post a review.
Reviewers aren't required to provide a reference number to write a review, it's in everyone's best interest to quickly identify a service experience. Reference numbers confirm that reviewers are leaving reviews about genuine experiences, and companies can more easily identify and respond to reviews that have a reference number.
Ask your reviewers for a reference number
To enable the reference number request function:
- Log in to your Business account. Select Service Reviews, then select the Set up ref number tab.
- Select the Yes, please ask for a reference number radial button, and in the text field, enter what you want to call the reference number (for example, order ID or booking number.)
- Select the Save button.
Now when your customers review your company, they'll be asked to provide a reference number. But please remember, this information is optional. A customer can still post a review without providing this information.
Note: Trustpilot cannot validate reference numbers.