Request a reference number from your reviewers

Businesses can request reference numbers from reviewers using Trustpilot's reference number function.

Sometimes, it's difficult to recognize a service experience from reading a review. You've got a username and a review, but more information would help you respond to a reviewer. That's why you can ask reviewers to provide a reference number when they post a review.

Ask your reviewers for a reference number

To enable the reference number request function:

  1. From your Trustpilot Business account, navigate to Settings > Set up a reference number.

  1. Select Yes please, I'd like reviewers to provide a reference number. Then select a relevant reference term from the drop-down menu.

  1. Click Save. A confirmation message will appear.

Now when your customers review your business, they'll be asked to provide a reference number. But please remember, this information is optional. A customer can still post a review without providing one.

Note: Trustpilot cannot validate reference numbers.