Companies can request reference numbers from reviewers using Trustpilot's reference number function.

Sometimes, it can be difficult for a company to look up the user who left a review based on their name alone. To make it easier, Trustpilot allows reviewers to provide a reference number when posting a review.

This is not a requirement for posting the review, but it is in the best interest of both the reviewer and company that they can quickly identify the buying experience with a reference number. The reviewers benefit from knowing that the reviews on Trustpilot are from a trusted source, and the company can easily identify the relevant transaction when a reviewer spontaneously leaves a review.

You can specify the term you use for your customer’s transaction, for example, Booking number or Order reference, to match the term used for the buying experience.

How to use the reference number function

If you want to enable this feature, please follow these simple steps:

• Log in to your Business Portal.
• Go to Service Reviews and select the Set up ref number tab.
• Choose the relevant option.
• Specify the term you use for your customer transactions and Save your settings. Your customers will now be given the opportunity to enter a reference number when they write their review, but can still post the review if they choose not to do so.

Please note that we are unable to validate the reference number that the customer supplies.