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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

SEO Benefits of Product Reviews

Learn how you can achieve SEO benefits by using Trustpilot Product Reviews.

You can gain SEO benefits either by using a client-side TrustBox for product reviews or by using our server-side TrustBox for product reviews (requires API integration). The benefit of our TrustBoxes is that your product details and your product review content are search engine optimized automatically.

Rich snippets & annotations

Our client-side SEO TrustBoxes include the Schema.org JSON-LD that will allow Rich Snippets in Google and annotations in Bing.

If you would prefer to implement something highly customized, we recommend using the API solution. Developers can read this article to learn more.

Product listing - Push to Google shopping: Trustpilot will feed product reviews to Google Shopping. If you use Product Listing Ads from Google, in selected markets the Trustpilot product ratings will be displayed below the product listing.

Product Reviews TrustBox: Trustpilot has Product Reviews TrustBoxes which are as easy to implement as our other TrustBoxes. Some versions of the TrustBoxes provide SEO benefits. Versions that do not provide SEO benefits are for the sole purpose of increasing trust, transparency, and conversion.

Indexing benefits: We don't publish product reviews on Trustpilot. This means that you will retain the right to all the SEO benefits that might arise from collecting and placing product reviews on your website.

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