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Tagging and pre-tagging service reviews

Which themes are most popular in your service reviews? With Trustpilot’s tagging feature, you can categorize reviews and analyze your performance from start to finish.

Looking to increase conversions? Tagged reviews in Targeted TrustBoxes show customers your most relevant reviews. Try a targeted TrustBox on your checkout page that highlights reviews of your company’s delivery service.

For more review tagging tips, check out this blog on the 5 steps to maximize your review ROI and how to create targeted TrustBoxes.

How does tagging work?

Choose terms or tags according to different segments — locations, product lines, company divisions — and add these tags to reviews that match your criteria. Reviews can have multiple tags. So, a review mentioning a product line and a company division would fit into two segments.

Tags are not private

Your tags are only displayed in the private API, and they are not visible on your company’s profile page on Trustpilot. However, be aware that tags are still considered public data because it’s possible to filter reviews by tag through our public API (if someone knows what to filter for).

Take precautions by following these tagging tips:

  • Write tags in a way that only internal employees understand.
  • Use internal coding systems to encrypt tags, such as a mobile unit rather than an iPhone.

Can I tag reviews manually?

Reviews can be tagged manually on the Service Reviews page in Trustpilot Business.

Follow these steps:

  1. Select the review you’d like to tag.
  2. Click Add tag.
  3. A text box will appear.
  4. Enter your tag name/term, e.g. “London_District-020”.
  5. After clicking Ok, you’ll see that the tag has been added to the review.

How can I filter my reviews by tag?

There are two ways. You can use our API (with help from a developer), or you can use the filtering option on the Service Reviews page.

How filtering works on the Service Reviews page:

  1. Choose More filters.
  2. Then Select tag under Tags.

Now you should see all reviews associated with the tag you’ve selected.

You can always remove the filter(s) again by clicking on Clear all filters.

How do I pre-tag reviews automatically?

You can automate tagging by specifying the tags you want to apply to a review, before the review is submitted by the customer.

If you’re collecting reviews for different office locations, you can specify tags for each office before you send out the invitations.

For example, you could tag all invitations associated with your London office with “London_District-020.” When your customers in London publish their reviews, the London tag will be automatically attached to them, and you’ll be able to segment and analyze the reviews as they roll in.

Instructions

If you want to pre-tag reviews before inviting customers, you can add a tag parameter while setting up your invitations. For details, ask your developer to read our Invitation API documentation. At the moment, it’s not possible to pre-tag reviews requested from our invitation apps or our manual invitations. Instead, pre-tag your reviews using the Automatic Feedback Service’s Structured Data Snippet functionality.

Contact our Support Team with any questions about the tagging feature.

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