Tag your service reviews

This feature is part of the Convert add-on module, Enhance add-on module, the Growth plan, and the Scale plan.

You can use our tagging feature to categorize your reviews and group them according to segments of your business. In this article, we’ll show you how to add and manage tags for your service reviews.

How does it work?

Begin by choosing tags according to your business’ needs — locations, product lines, company divisions are examples of tag segments. You can then add these tags to reviews that match the criteria, in order to filter reviews by tag and group all related reviews together. Reviews can have multiple tags, so a review mentioning a product line and a company division would fit into two different tag segments.

Add and manage tags


Once you decide what tags you want to use, you can start adding them and applying them to your reviews. Here’s how to get started
  1. In Trustpilot Business, go to Settings > Public profile settings > Tags.
  2. Enter your tag into the field. Click Add tag.

You’ll see a list of all your tags, along with the number of reviews that have been tagged with each individual tag. In order to use the tag in reviews, make sure the tag’s status is set to Enabled. If you want to deactivate a tag, simply use the toggle to Disable it.

Only Admin Users are able to access this feature.

Manually add tags to reviews

Now that you’ve chosen your tags, you can begin adding them to your service reviews.

  1. In Trustpilot Business, go to Manage reviews >Service reviews > Inbox.
  2. Find the review you’d like to tag. Click +Add tag.
  3. A text box will appear. Enter your tag name. Click Add.

Automatically pre-tag your reviews

You can automate tagging by specifying the tags you want to apply to a review before the review is submitted by the customer.

For example, if you’re collecting reviews for different locations, you could tag all invitations associated with your London location with “London_District-020.” When your customers in London publish their reviews, the London tag will be automatically attached, and you’ll be able to filter the reviews by this tag.

To do this, you’ll need to add a tag parameter while setting up your invitations. For details, ask your developer to read our Invitation API documentation.

It’s not possible to pre-tag reviews requested from our invitation apps or our manual invitations. However, you have the option of pre-tagging using our Automatic Feedback Service’s Structured Data Snippet functionality.

Filter reviews by tag

There are two ways of filtering your reviews by tag. You can use our API (with help from a developer), or you can use the filtering option on the Service Reviews page.

  1. In Trustpilot Business, go to Manage reviews > Service reviewsInbox.
  2. On the toolbar, click More filters.
  3. You'll see a search bar for tags. Select the tag you want to filter by, then click Apply.

You'll now see all the reviews that have been tagged with the tag. To remove the filter, click Clear all on the toolbar.


  • Your tags are only displayed in the private API, and they are not visible on your company’s profile page on Trustpilot. However, tags are still considered public data because it’s possible to filter reviews by tag through our public API (if someone knows what to filter for).
  • Write tags in a way that only internal employees understand. Use internal coding systems to encrypt tags, such as a “mobileunitA” rather than “iPhone” or “mobileunitB” rather than “Samsung Galaxy”.

You can't use special characters or spaces in tag names (:<>/%#&?',♫♪☁★).

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