Add a TrustBox to a webpage

This feature is included in the Free plan

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TrustBoxes are Trustpilot's widgets. You can embed these stand-alone applications in your website to show your most recent reviews, TrustScore, and star ratings. This guide shows you how to do it. 

There are several different TrustBox widgets you can add to your website. Show your favorite reviews in one TrustBox, your latest reviews in another, or create several targeted TrustBoxes that display reviews that are relevant to a specific segment of your customers.

Note: If you're using AMP pages, we recommend using our TrustBox Signature or TrustBox Newsletter instead, or alternatively, creating your own custom TrustBox using our API. 

Choose a TrustBox widget

The first step is to choose a TrustBox. There are a lot of layouts and functionalities to choose from, so pick the widget that best suits your business's needs.

  1. In Trustpilot Business, go to Showcase > Website widgets. Browse the TrustBox library and select a TrustBox.

  1. Once you've chosen a TrustBox widget, click Learn more. 

Configure your TrustBox

Now that you've chosen your TrustBox, it's time to configure it. Under Get your TrustBox, you'll see some configuration options.  


Choose the location you would like the TrustBox to display reviews for. Select All locations, or just one specific location.

Note: This setting will only be visible if you have access to Location Review TrustBoxes

Select your reviews

Select the reviews that you want to display in the TrustBox. You've got four options to choose from:

Review filter Description Text shown in widget
Your latest reviews Displays reviews in reverse chronological order, starting from your latest review Showing our latest reviews
Your reviews by star rating Displays the star ratings that you select. For example, all 3-, 4-, and 5-star reviews. Showing our 3, 4, & 5 star reviews
Your favorite reviews Manually select your favorite reviews to display in the TrustBox Showing our favorite reviews
Your reviews by tag Select tagged reviews to target a specific audience. You can select one tag per TrustBox. Showing our favorite reviews

Keep in mind that when you choose to filter reviews in your TrustBox, you don't show consumers the full, accurate picture of all your customers' opinions. Although your TrustBox always displays your TrustScore and star rating, we still recommend displaying all your reviews— even the negative ones.

Customize your TrustBox

You can customize the configuration of your TrustBox to fit your website's design. Your setting options are: Widget language, Width, Height, Font, Theme and Font color. 

Implement your TrustBox

You've chosen and configured your TrustBox. It's time to put it on your website.

  1. Under Implement your TrustBox, click Get Code. Share instructions, so you can send it to yourself or your developer.

  1. Copy the TrustBox script into the <HEAD> section of your website. You only need to do this once, even if you're adding multiple TrustBoxes.

  1. Add the TrustBox HTML code to the <BODY> where you'd like to display your TrustBox(es).

Other implementation methods

  • If your website uses WordPress, try our WordPress integration to install a TrustBox. This method doesn’t require coding: rearrange, customize, and publish all in one place.
  • If you have limited access to the source code, use Google Tag Manager (GTM) to add the widget as a custom script.
  • If you can't put the script in the <HEAD> section, you can put it in the <BODY> section before the HTML. Keep in mind that this may impact your website's performance.

Once you've implemented your TrustBox, you should consider testing how your TrustBoxes perform with the TrustBox Optimizer. And if you want to know more about TrustBoxes in general, you can check out our other articles on the subject.

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