How consumers can flag reviews that breach our guidelines

As part of a community that works together to maintain trust and integrity, consumers can easily let us know about reviews that violate our guidelines.

Reasons for flagging a review:

1. It’s harmful or illegal

If you choose this reason, you’ll be asked to choose a sub-reason:

  • Hate speech or discrimination. We can remove content like racial slurs or abuse, or attacks against protected groups of people.
  • Terrorism. We can remove content that intends to radicalize people, spreads harmful propaganda, mobilizes support for terrorist activities, or relates to violent extremism.
  • Threats or violence. We can remove content such as cyberbullying, intimidation, stalking, promotion of gang culture, and death threats.
  • Obscenity. We can remove content that’s extremely offensive or grotesque.

We don’t remove content just because you dislike or disagree with it, or it criticizes someone.

2. It includes personal information

We can remove things like names, phone numbers, addresses, email addresses, and anything else that could be used to identify someone.

However, we don’t remove information that’s already in the public domain, or the reviewer’s own personal information.

3. It’s advertising or promotional

We can remove content that includes a promotional code, a call to action, or advertises for another business or an unrelated product.

We don’t remove content just because it mentions another business or you disagree with it.

4. It’s not based on a genuine experience

We can remove a review if the reviewer wasn’t eligible to write a review about the company. For example, if the reviewer is an employee, a competitor, or was paid to write a fake review.

We don’t remove reviews just because you had a different experience with the company, the review isn’t as detailed, informative or well written as you’d like, or because the company has a sudden influx of new reviews (this could be because they started asking for reviews).

How do I flag a review?

  1. Find the review you want to flag and click on the flag icon.
  2. Confirm that you’re not from the reviewed company. If you do represent that company, you'll be asked to report the review via your Trustpilot business account.
  3. Choose the reason you’re flagging the review and click Next.
  4. For some of the reasons, you’ll be asked to choose a sub-reason or a more specific reason why the review breaches our guidelines.
  5. To submit your report, you’ll need to type your email address to confirm that the information you’ve provided is true and correct. Click Submit.
  6. You’ll see a confirmation message that the review has been flagged. Click Finish.

What happens next?

  1. A ticket is sent to our Content Integrity Team, who assesses whether the review breaches our rules for the reason it was flagged. We continue to show the flagged review on Trustpilot and still count it in the company’s star rating and TrustScore.
  2. If the review doesn’t violate our guidelines, the report will be dismissed and the review stays online.
  3. If the review does violate our guidelines and it can be brought into line (e.g. if it includes personal information that can be removed) it will be temporarily hidden until the review's author makes the appropriate changes. If they don't, the review will stay offline indefinitely.
  4. If the review does violate our guidelines and it can’t be brought into line (e.g. if the reviewer wasn’t eligible to write the review), it will be removed.

Can I flag multiple reviews on a company profile page?

You should only flag a review when you have legitimate concerns that it violates our rules for one of the reasons listed above. Please be aware that flagging a large number of reviews or re-flagging reviews without good reason can be considered misuse of our notifying function.

Note: If you notice any suspicious activities or have information about misuse or abuse of Trustpilot's community, you can use our whistleblower function to contact our Content Integrity Team directly. We'll investigate the allegations and the evidence, and take appropriate steps to address any problems.

What happens if someone flags my review?

You won't be told every time someone flags one of your reviews—we don’t want to send you emails unnecessarily! You’ll only get an email if we find that your review does violate our guidelines, and we’ll let you know what you can do to help get your review back online.

How should business users flag reviews?

Business users can report reviews on their profile page via their business account. Businesses that don't have a Trustpilot account can sign up for free.