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AFS 1.0 Guide: Microsoft Outlook - Rule-based forwarding

Please note that these instructions only apply to those who have not yet upgraded to AFS 2.0. Click here for the AFS 2.0 guide.

Automatic Feedback Service 2.0 introduces a smarter and far more powerful way to integrate your eCommerce store with Trustpilot. With AFS 2.0 you can increase the number of clients who respond to your invitations in several ways. First, you can include Trustpilot’s interactive stars in your invitation template. Adding these interactive stars to your invitation template can increase your current conversion rate by up to 61%. Additionally, you can now optimize your conversion rate by specifying the exact date and time to deliver your invitations. Yet another benefit of AFS 2.0 is pre-tagging. For example, you can pre-tag your reviews and collect data such as city, shipping methods, or sales agent, and thereby gain insights into your business - helping you make smarter business decisions. Finally, with AFS 2.0 you can include the products your customers have purchased, allowing them to leave both a service review and a product review through the same invitation. Click here to upgrade now or contact our Support Team or your Account Manager to make the switch today.

This guide is intended for shops using ecommerce systems that do not support sending extra copies of order confirmations, but do send a copy of a new order confirmation to your mailbox.

Microsoft Outlook / Exchange

Under Contacts:

  1. Make a new contact and name it: Trustpilot Feedback System
  2. Give it your unique Trustpilot e-mail address: [UNIQUEEMAILADDRESS]

Make a forwarding rule for new order confirmations

  1. Open an order confirmation email sent from the online shop and click on Create Rule
  2. Click Advanced Options
  3. Select the first 3 options Note: if the subject varies, i.e. if it contains an order number, then modify the subject rule by clicking it:
  4. Click - Next
  5. Select forward it to people or distribution list
  6. Click on people or distribution list and choose the contact Trustpilot Feedback System.
  7. Click Finish.

Exchange settings

By default, the Exchange Server does not allow autoforwarding rules. Microsoft explains:

"If you are using a Microsoft Exchange Server 2010/2013 account, by default, you can’t use rules to forward messages to email addresses outside your organization. This setting helps prevent confidential and private organizational information from being disclosed. This setting can only be changed by an Exchange administrator."

Change the Allow automatic forward option on the server side in order to make the forward rule work.

This is done in ESM, expand Global Settings, locate Internet Message Formats, in the right panel, right click the Item, click Properties, in the Advanced tab, check the option you require.

For more information see here:

Outlook 2010:

Outlook 2013:



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