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Automatic Feedback Service (AFS) - Send Invitations in different languages

Note: This article is for those using Structured Data Snippets.

When you send out invitations to your customers, the default language will be the one you have selected under settings in the Automatic Feedback Service module. If you want to send out invitations in different languages from the same domain, you'll need to include two additional parameters to the Structured Data Snippet. While not obligatory, these parameters will allow you to specify which template your customers should receive, and which Trustpilot page they should be directed to when clicking the link.

Example: For your Spanish speaking customers, the following tags can be included in your order confirmation email.

<script type="application/json+trustpilot">
"templateId": "529c0abfefb96008b894ad02",
"locale": "es-ES"

This ensures that your Spanish speaking customers receive an invitation in Spanish and are directed to https://es.trustpilot.com/.


You can specify the language of the Trustpilot page your customers are sent to by using the locale parameter.

Click here to see the different locales

"locale": "da-DK" / Danish-Denmark

"locale": "de-DE" / German-Germany

"locale": "en-GB" / English-United Kingdom

"locale": "es-ES" / Spanish-Spain

"locale": "fi-FI" / Finnish-Finland

"locale": "fr-FR" / French-France

"locale": "it-IT" / Italian-Italy

"locale": "nb-NO" / Norwegian Bokmål-Norway

"locale": "nl-NL" / Dutch-Netherlands

"locale": "pl-PL" / Polish-Poland

"locale": "pt-PT" / Portuguese-Portugal

"locale": "ru-RU" / Russian-Russia

"locale": "sv-SE" / Swedish-Sweden

"locale": "en-AU" / English-Australia

"locale": "zh-CN" / Chinese-China

"locale": "en-IE" / English-Ireland

"locale": "de-AT" / German-Austria

"locale": "de-CH" / German-Switzerland

"locale": "fr-BE" / French-Belgium

"locale": "nl-BE" / Dutch-Belgium

"locale": "ja-JP" / Japanese-Japan

"locale": "pt-BR" / Brazilian Portuguese-Brazil

"locale": "en-US" / English-United States

"locale": "en-CA" / English-Canada

"locale": "en-NZ" / English-New Zealand

Template ID

With the Template ID you can specify which invitation template you want to send to your customers. You can either choose Trustpilot's optimized template or one of your customized templates.

Find your Template ID here

  1. Go to Invitations and choose the tab Template Editor
  2. Click the button Select template and an overview of all the templates will appear
  3. Choose the optimized or custom template you want to use and click Continue
  4. You will find your Template ID in the bottom of the template



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