Get the Invite add-on module to get unlimited invitations and collect more reviews than ever before.

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Automatic Feedback Service (AFS) FAQ

Get the Invite add-on module to get unlimited invitations and collect more reviews than ever before.

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Have questions about Automatic Feedback Service? Browse this list of frequently asked questions to learn more about the tool and make the most out of your AFS experience.

Can I customize invitation emails sent using AFS?

If you use the basic setup, you have control over settings such as sender name, language, and invitation timing and frequency. If you want to take things to the next level, you can try adding a Structured Data Snippet. The Structured Data Snippet is a way for you to expand on how you use AFS and increase control over what you send in the review invitation to your customer. This requires some coding knowledge, so you might consider asking a developer for help.

Where should I add my unique Trustpilot email address for AFS?

In order for AFS to work properly, it’s important that you enter this address in the correct place. You must insert the address into the BCC field of your trigger email, such as an order confirmation. If this isn’t an option in your email settings, you’ll have to use a Structured Data Snippet.

Can I send invitations in different languages while using AFS?

Yes. You can send invitations to your customers in their local language by specifying the landing page and localized language in the Structured Data Snippet. The default language is the one you select in your Email settings, but you can change both the invitation language and the locale of the landing page that they are directed to.

What can I do to make sure I’ve set up AFS properly?

A simple way to check is by making a test order from your webshop. If everything has been set up properly, you should see a queued invitation email in your Invitation History. As long as the email hasn’t been sent yet, you can click on the invitation to edit details, such as delivery date and time, recipient name, or sender name. Change the send time to the current date, or any date in the past, to send the invitation immediately and preview how the email will look to customers.

How can I upgrade to the latest version of AFS?

We highly recommend all our users to use the latest version of AFS. If you’re currently on an older version, you can upgrade here. Make sure to follow all the steps in the wizard, and you’ll be up to date in no time.

Is it possible to cancel an invitation created using AFS?

You can’t cancel individual invitations, but you do have the ability to cancel all queued invitations. From your Invitation History, click the red Cancel invitations button, then select Yes to confirm and delete all pending invitations.

Can I postpone an invitation created using AFS?

Yes! Sometimes things get delayed and you might need to adjust an invitation’s delivery date. To do this, go to your Invitation History and find the invitation you want to reschedule. Click on it to expand, then under Delivery, change the date and save your changes.

Why was I contacted by Trustpilot about invitations being scheduled from an unknown email address?

This usually means that our system has detected that invitations are being scheduled from a new sender email address we don't recognize as being yours. If you recognize every sender email address on the list and that they belong to your organization, no further action is required. If not, please contact our Support Team so they can help you resolve the issue.

What is a Whitelist? Can I use it with AFS?

A whitelist is a list or register of entities (e.g. email addresses) that have been granted a particular privilege, service, access or recognition. If you’re using AFS to send invitations, you can create a whitelist of email addresses that specify the domains that trigger invites. This way, Trustpilot knows what emails are allowed to trigger invitations to your customers. 

Note: IP whitelisting is technically not possible with ANY Trustpilot service. The reason for this is that we use a cloud-based system, where IP addresses and ranges change dynamically all the time.