Customize your business profile

Your public profile is the first thing customers see when they come across your page on Trustpilot. Use it to introduce your business and show off what you have to offer!

Your business profile page is indexed by search engines, so be sure to maintain it on a regular basis and make sure all your information is current.

Since August 16th, 2023, we only allow basic HTML on business profile pages for paid plans. Also, we don't provide support for customization.

To get started, in Trustpilot Business, go to Settings > Public profile settings > Profile page. You’ll be able to customize the following sections:

About your business

Here is where you’ll find all the basics. Add your business’ name and domain, then upload your logo. You’ll see a dynamic preview of the details as you enter them. Once you’re happy with how everything looks, click Save and publish.

About your business section

If you want to change your company domain, you'll need to request a profile merge for company rebranding. Updating your website details directly within Trustpilot Business will change the URL link, but the text cannot be edited.

Add a header image to your profile page

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

Adding a header image to your profile page can help make you stand out to visitors. The feature enables you to highlight your brand by displaying a banner image of your choice.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Expand the section About your business.
  2. Under Header image, upload an image of your choice.

Company description

Next up is a description of your business. Use this section to tell customers what you’re all about and what they can expect from you. We recommend using at least 200 words. You’ll also see a dynamic preview here. Click Save and publish once you’re done.

Verify company details

Verifying additional details about your business promotes transparency and empowers customers to make decisions with confidence. Details that you verify will be shown on your profile page as a checkmark. You can read more about it here.

Categories

Categorize your business to make it easier for customers to find you. You can choose one primary category and up to 5 additional categories. Check out this article to learn more.

Contact info

This is where you tell your customers how to reach out and find you. Add all your relevant contact information and let us know where your business is registered. This tells us which market to rank your business in and affects your business category ranking.

Discovery bar

The below features enable you to customize the area your profile where visitors can discover promotions, guarantees, and similar companies. 

Promote your business

This feature is included in the Premium, Advanced, and Enterprise plans.

With this feature, you can add a promotional banner to your profile to make sure your deals are seen by visitors.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Expand Promote your business.
  2. Choose your HeaderMessage, Text and Background color.
  3. Customize your call to action. Choose your Button text, Button text color, Button color, and Button link.
  4. Add an Image by clicking Upload.
  5. Click Save and publish.

Customize your call to action

Showcase your business services

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

This feature can help build awareness about your brand and customer service.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Scroll down to Discovery bar and expand the Showcase your business services section.
  2. Enter your Title, Headline and Message details. You can add multiple headlines and messages by clicking + Add another message.
  3. Add an Image by clicking Upload.
  4. Click Save and publish.

Offer customers a guarantee

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

If you offer a guarantee to your customers (for example, a money back guarantee, shipping within 24 hours or hassle-free return) mention it here.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Expand Offer customers a guarantee.
  2. Enter your Headline, Teaser and Details.
  3. Add an Image by clicking Upload.
  4. Click Save and publish.

To remove this information, click Unpublish.

Hide or show similar companies

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

This feature allows you to hide or show companies that are similar to yours. If you choose to show this information, your competitors will be displayed on the discovery bar.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Expand Hide or show similar companies.
  2. You can choose to either Show competitors on your profile or Hide competitors on your profile
  3. Click Save and publish.

Facebook Page plugin

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

Boost customer confidence by adding your public Facebook page to your Trustpilot profile.

  1. In Trustpilot Business, go to Settings > Public profile settings > Profile page. Expand Facebook Page plugin.
  2. Enter Your Facebook page URL in the field.
  3. Click Save and publish.

To remove your Facebook Page plugin, click Unpublish.

Problems integrating the Facebook Page plugin?

The Facebook Page plugin isn't compatible with Facebook pages that have restrictions enabled for certain users, such as age or country restrictions. Learn how to remove them here

Once you’ve removed the restrictions, the integration should work smoothly.

Up next Choose a category for your business

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