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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

Google Seller Ratings Follow

Seller Ratings let people know which advertisers are highly rated for quality service. Google gathers Seller Ratings from reputable sources that aggregate reviews.

The yellow stars are displayed through the Google Seller Rating extensions. 

They appear next to your Google AdWords ads on Google search result pages and Google search partners.

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How does it work?
  • We generate a feed continuously and place the feed in the cloud. 
  • Trustpilot generates an incremental feed everyday and a bulk feed once a month.
  • Google takes this feed and shows the results.
  • Normally reviews are visible on Google Seller Ratings within six weeks.
* Trustpilot cannot guarantee timing, as we are not aware of when Google takes the feed, or how often they update the data.
** Trustpilot does not provide Google with reviews that contains bad words.
When will my ads appear with Seller Ratings?

As per Google

"Only certain ads are eligible to appear with seller ratings annotations. Once you meet the following criteria, your ads will be eligible to show seller ratings on Google search results and Google search partners".

  • Your campaign type should be "Search Network with Display Select," "Search & Display Networks" or "Search Network only."
  • The customer must be searching on Google.com, Google.co.uk, Google.co.nz, Google.com.au, Google.de, Google.co.jp, Google.fr and Google.nl
  • In most cases, your business must have at least 150 unique reviews -- each from the past 12 months -- and a composite rating of at least 3.5 stars or higher. However, we may show ratings for merchants with fewer than 150 reviews if we have sufficient data from other sources to determine an accurate rating. At least 10 of these reviews must be in the customer's Google interface language.
  • You don't need a Google Merchant Center account for your ads to be eligible for seller ratings.
If you don’t see reviews on Google what should you do?

For more information please read our Google and Trustpilot FAQ

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