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Google Seller Ratings - Get seller rating stars for your AdWords campaigns

Learn how to get seller rating stars for your Google AdWords campaigns to improve click-through rate and lower your cost per click.

This article shows you how seller ratings are displayed on Google Search Network, in Google Shopping Ads, and how Trustpilot reviews appear on Google.

What are seller ratings?

Google Seller Ratings let people know which advertisers are highly rated for quality service. Google gathers its seller ratings from reputable sources that aggregate reviews, including Trustpilot. Google rescales the ratings on a scale of 1-5, so it’s easy to compare reviews from different sources.

What do seller ratings look like?

Seller ratings are displayed as orange stars through Google Seller Rating Extensions. Seller rating stars appear in your text ads for Google Search Networks and on Google Shopping.

Seller ratings on the Google Search Network:

Seller ratings in Google Shopping Ads:

How do Trustpilot reviews appear on Google?

Trustpilot generates a feed of our business users’ service reviews every day. Google collects a feed from Trustpilot and other reputable sources. Trustpilot business users should expect a delay of up to 6 weeks from when Google receives our review data until it appears on Google.

To find your company's seller rating profile use the following website address: https://www.google.com/shopping/ratings/account/metrics?q=yourdomain.com&v=2&c=xx.

  • Simply insert your website address instead of "yourdomain.com" (Note: do not use “www”).
  • Replace xx with the ISO Alpha-2 code for the country, e.g., gb, us, fr, etc., and your profile should appear.

Please note that this page will be blank until you qualify for seller ratings.

To see eligibility of seller ratings for other regions, click on the arrow that reveals a drop-down menu to select other countries.

Things to be aware of

  • Google Seller Ratings are an automated extension on Google Search Network campaigns and are available in all countries now.
  • Google uses proprietary logic to ensure only high-quality reviews are used for seller ratings.
  • Google does not provide specific details regarding the algorithms that generate an advertiser’s seller ratings.
  • In most cases, seller ratings only show when a business has received 100 verified reviews per country in 12 months and a composite rating of 3.5 stars or higher.
  • Reviews usually need to be from one of Trustpilot’s verified invitation services to qualify for Google Seller Ratings.
  • Trustpilot is not informed about when Google takes our review feed, how often Google updates the review data, or what reviews Google chooses to include.
  • If you have more than 100 verified reviews per country for over 6 weeks and you don’t achieve seller ratings, please contact Google Adwords for support.
  • Trustpilot does not generate review feeds that contain coarse language.
  • Google does not guarantee that seller ratings are served even if you meet all their guidelines.
  • Google does not serve seller ratings for every impression. Google stops showing a seller rating if a user repeatedly triggers an ad without clicking through.

Recommended reading

For more tips, we recommend reading about seller rating extensions.

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