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Analytics Analyze

Analyze features a collection of analytics dashboards designed to help companies track and improve their business performance on Trustpilot.

Companies can track developments in the volume and star ratings of their collected reviews, monitor their TrustScore, and track how many customers they invite to leave reviews. The Invitations dashboard can retrieve data back to 2010, while the rest of the Analyze dashboards can retrieve data from December 2013 to the present day.

To access the Analyze dashboards, log in to your Trustpilot Business account and select Analytics in the left-side panel. Next, select the Analyze tab at the top of the page. Immediately underneath, you’ll see four tabs that lead to the different Analyze dashboards, the functionality of which are described below:

Review ratings

The Review ratings dashboard lets you track the overall performance of your review collection on Trustpilot over time. Use the dashboard’s filters to dive into specific segments of your collected review to gain more detailed insights into how your reviews are performing.

Period, interval and filter selection

Select the displayed time period, and if the dashboard should display data by daily, weekly or monthly intervals.

You also have a range of filters that you can apply to filter the dashboard by Collection methods, Tags and languages. This helps you evaluate the different collection methods to get reviews on Trustpilot, or compare the performance of more detailed segments, if for example you tag reviews with relevant data like product category or store location.

Performance overview

The Performance overview shows you the number of collected reviews in the period, as well as the star distribution and the average star rating of the reviews. The percentages shown in red or green below the numbers indicate how the chosen period compares to the period before. So if you’re looking at the last 60 days of reviews, those numbers are compared to the previous 60 day period.

Next to the Performance overview is a set of widgets that show you the top five Collection methods, Tags, and Languages for the current period and filter selections. These widgets also function as shortcuts to the filters above, so you can click directly on them to add new filters to the dashboard.

Reviews over time

Track your average star rating and number of reviews over the chosen period to get a more detailed look at your performance per day, week, or month. You can use this, for example, to monitor KPIs on review performance goals, or gain insight into greater review trends over time. You can also download the dataset behind the chart as a .csv if you want to work with or visualize the data yourself.

Star distribution

This chart shows you the star distribution of the collected reviews for each day, week, or month in the chosen period. This gives you a compact look at whether you are getting a stable, increasing, or decreasing number of reviews, as well as the star distribution of those reviews.
You can also download the dataset behind the chart as a .csv if you want to work with or visualize the data yourself.

TrustScore

Click on the TrustScore tab and here you can see how your TrustScore has developed over time. The TrustScore is the score that is calculated on the basis of all your service reviews. It is displayed on your company profile page and your TrustBox(es). Please note that fluctuations in this graph develop quite slowly, as it takes a large number of reviews over time to affect the TrustScore.

Number of reviews

Here you can see how many reviews you’ve received for a specific period. Reviews are shown by source, e.g. reviews triggered by AFS invitations.

Table view: You can see the count displayed for different review sources for a specific day or month. You can export your review data as a CSV file by clicking on View all rows at the bottom of the table.

If you click on the link View all rows, a popup window will appear where you can download the data in CSV format.

Invitations

Invitations sent: This chart shows you how many invitations you have sent out to customers using the Trustpilot invitation service(s).

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