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Trustpilot APIs - Service Review Integration Guidelines

Version 2.6 - September 19th, 2018

Would you like to build an integration or custom widget that displays your service review data? Our Integration Guidelines will help you implement your Trustpilot review content and display our logo and images correctly.

Important: Trustpilot’s Integration Guidelines apply to everyone who is permitted to use our APIs, and Trustpilot reserves the right to revoke your API access if you violate our guidelines. If you want to ensure that you always display data that is compliant, we recommend using one of our TrustBoxes.

Content requirements

Follow Trustpilot’s content requirements when using our APIs:

Always do this:

  • Pull review content directly from our APIs, so the content is always up-to-date
  • Display your accurate overall score either as a star rating (star image), TrustScore (number) or star label (text)
  • Display your total number of reviews
  • Unless displaying all reviews, indicate that you’re only showing a selection
  • Link back to Trustpilot, so customers can read your reviews in full

Don’t do this:

  • Edit the content of a review, including TrustScore, text, author, date, etc.
  • Publicly display sensitive information, e.g. customer emails, reference numbers
  • Display information in a libelous or defamatory, obscene, malicious, or discriminatory manner
  • Index the reviews to get Rich Snippets or display them as your own content
  • Share your API key with 3rd parties who are not a part of your API development

Note: You don’t have to show your category ranking, but if you do, make sure it’s accurate.

These are the words we use at Trustpilot:

How to display your overall TrustScore correctly:

SEO requirements

Follow Trustpilot’s SEO requirements to avoid duplicate content penalties and damage to your search engine rankings.

You can do this:

  • Dynamically load the data with JavaScript from a site where the robots.txt prevents search engines from crawling the JavaScript. For example, you can dynamically load the data client-side through Trustpilot APIs on developers.trustpilot.com.
  • Use an Iframe where the framed page isn’t crawlable by search engines. For example, you can “no-index” the framed page or remote load the framed page from a website where robots.txt prevents search engines from crawling it.

Don’t do this:

  • Include Trustpilot reviews directly in your source code

Do at your own risk:

  • It’s possible to mark up your TrustScore with Rich Snippets using Aggregate Rating. However, you must comply with Google’s structured data guidelines. Any breach of these policies could result in a loss of all your Rich Snippets. We recommend using TrustBox widgets because they are optimized for SEO.

Branding requirements

Following Trustpilot’s branding requirements establishes review credibility. It confirms that your reviews come from a trusted and independent third party source.

Always do this:

  • Include at least one Trustpilot logo on every page displaying reviews or ratings
  • Place the logo close to the overall TrustScore or reviews

Don’t do this:

  • Display the review content as your own without mentioning Trustpilot

For more details on how to display the Trustpilot logo and star images, visit our Brand Style Guide.

How to display the Trustpilot logo correctly:

How partners can give credit to Trustpilot when displaying reviews:

API documentation

Now that you’ve read our guidelines, you’re ready to build your API integration with Trustpilot. Our API documentation has everything your developer needs to know.

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