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Edit the review invitation template

Want to create an invitation email that matches your company branding? Customize our optimized email invitation template to make it your own.

When you invite people to leave reviews, you want to send a great invitation that your customers will open, read, and respond to. If you're on a Pro or Enterprise plan, you can edit our existing invitation templates to create custom review invitations.

Customize the text so it more closely aligns with your corporate tone of voice policy? Easy. Add graphics or an additional call to action? Absolutely. Just create a copy of an existing Trustpilot template, then customize it.

If you don't have a Pro or Enterprise plan, don't worry. You'll still send messages using our optimized template. This thoroughly tested template helps you gather reviews, so you can gain insight into how your customers view your company.

Copy an existing template

To create a customized review invitation, the first thing you need to do is make a copy of an existing template.

  1. Log in to your Trustpilot Business account, select Get Reviews, then select the Template Editor tab.
  2. Click the Select template button. Under Optimized templates, select a language and the template that you want from the drop-down menu, then click the Continue button.
  3. Click the Edit template button. In the Save template as dialog, rename the template in the text field, then click the Save button.

Edit the template

Now that you've saved a copy of the template, start to make it your own and customize it.

  • Edit the text within the text editor, and use the toolbar to format your text. It's a familiar, simple-to-use editing environment that makes it easy to change the text to suit your needs.
  • Want to add your company's logo to the template? Follow this video tutorial.

Email customization FAQs

What is a placeholder?

A placeholder is a piece of text that the Trustpilot invitation system replaces with a corresponding piece of data, such as a customer's name or your website's domain name.

Here are the placeholders you can use in your invitation emails, and what information replaces the placeholder when the message is sent. Be sure to use the placeholders exactly as they're shown here; if you make any changes to them, they won't work correctly.

Placeholder Description
[Name] The customer's name. Displays 'customer' if there is no name.
[Link] The review link URL.
[DomainName] The website's name.
[Order] The order reference.
[UnsubscribeLink] The mandatory unsubscribe link URL.
[Stars] The Trustpilot star rating element.

Tip: The [Stars] placeholder inserts a specific call to action into the email invitation. Our user testing has shown that this is an extremely effective way to persuade people to leave a review. The stars appear in descending order, with check boxes alongside them. When a reviewer clicks a star, the review form opens and the reviewer can fill out the review form immediately.

Can I test my message before I send it?

Absolutely. After you've made changes to your message and saved them, you can test your message.

  • Click the Send test email to (your email address) button to test your message. You'll receive the message from the email address that you selected as your Sender Email when you set up your invitations.

If you're happy with the message's look and contents, click the Save template button.

How will the email look to my customers?

If you want to see what your invitation message will look like to your customers, you can preview your email.

  • In the Template Editor, click the Show preview of email button at the bottom of the page.

The template's placeholders now contain the customer's name, your company's website, and the star rating element.

Can I edit my customized template after I've saved it?

Absolutely. You can always find and edit your customized template. Log in to your Business account, then click the Template Editor tab. Choose your custom template, then make your changes and save it. Go crazy with the text. (Just make sure you don't change the placeholders, or the email might look kind of strange.)

Note: Any changes you make to a template will affect invitations that are queued but haven't been sent yet.

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