Edit your invitation template

This feature is part of the Enhance add-on module.

Get the module

Trustpilot provides optimized templates that are easy to customize, to help you create the right look for your review invitations. Our template editor makes it easy to add your logo and personalize your emails to match your company’s branding.

In this article, we’ll show you how to edit your invitation template and provide an overview of the features of our template editor.

Note: Trustpilot does not provide assistance with creating and editing customized templates.

Copy an existing template

To create a customized review invitation, the first thing you need to do is make a copy of an existing template.

  1. In Trustpilot Business, go to Get reviews > Template editor. Click Select template.
  2. Under Optimized templates by Trustpilot, select a language from the drop-down menu and one of the 3 template options:
    • For non-purchase experiences
    • For purchase experiences (Best in test)
    • Optimized for product reviews
  3. Click Select this template.
  4. Click Edit template. A dialog box will appear. Enter a name for your template, choose the Type of template, then click Save.

Customize your template

Now that you've saved a copy of the template, you can start to make it your own. You can edit the text directly within the text editor, and use the toolbar to format your text. To make edits to the template, all you need to do is:

  1. Find your template and make your edits. Once you're satisfied, click Save template.
  2. A dialog box will appear. Click Yes, save and overwrite to confirm.

Want to add your company's logo to the template? Follow this video tutorial:

  1. In the Content section, place the cursor where you want to add your logo. Click on the image icon, paste your logo's URL, then select OK.
  2. Click Save template. A dialog box will appear. Click Yes, save and overwrite to confirm.

Reminder templates

You can also edit the template of the invitation reminder emails you send to customers.

  1. In Trustpilot Business, go to Get reviews > Template editor.
  2. Find your template, then click Reminder.
  3. Make your edits to the template. Once you're satisfied, click Save template.
  4. A dialog box will appear. Click Yes, save and overwrite to confirm.

Template size

For optimized performance, your invitation template should be below 100KB. Templates that are too large create a risk of invitations getting marked as spam or not being displayed properly. To reduce the size, you can:

  • Simplify your design. It usually helps to use less images or images that can be compressed into a smaller size.
  • Use the right formats for your media - use JPEG for photos, GIF for graphics and PNG for alpha channels.
  • Keep your code clean and simple.

If the size is larger than 100KB, you’ll still be able to save the template, as long as it’s smaller than 2MB. However, we highly recommend keeping it below.


A placeholder is a piece of text that the Trustpilot invitation system replaces with a corresponding piece of data. You can use the following placeholders in the body of your invitation emails, as well as in subject lines. Be sure to use them exactly as they're shown here, otherwise they won't work correctly.

Placeholder Description Service reviews template Product reviews template
[Name] The customer's name. Displays 'customer' if there is no name.
[CompanyIdentifier] Displays the name of your company or your domain     
[Link] The service review link URL  
[Stars] The Trustpilot service review star rating element  
[Products] Populates a block with the picture, name and a review button for all the products in the order  
[DomainName] The company's domain name
[Order] The order reference


Legal notice and unsubscribe

Trustpilot automatically includes a legal notice and unsubscribe link to the footer of all invitation emails. The footer isn't visible in the template editor and can't be edited or deleted. If you have a custom template with an unsubscribe link placeholder, this will need to be removed before you can save or use the template for invitations. 

Preview your template

Want to see how your invitations will look before sending them out to customers? No problem.

In the Template editor, you’ll see two buttons in the lower left-hand corner that allow you to do this. Select Send test email to (your email address) to send a test invitation to yourself or select Show preview of email to generate a preview of your message in a pop-up window.