Include an Unsubscribe link in invitations

This feature is part of the Enhance add-on module.

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Legally, you must include an unsubscribe link in your invitation template. This is why all templates in the Template Library already have an unsubscribe link included.

This is one of several legal requirements that you need to take into account when developing email templates. The requirements are mostly related to spam laws, including the CAN-SPAM Act in the US.

Include an unsubscribe link in your custom template

  1. In Trustpilot Business > Get Reviews > Template Editor, click the Select template button.
  2. In Select an email template > My custom templates, choose your template and click the Select this template button.
  3. On your template, click the Source button. In the text editor, include one of the following examples in the HTML to include the unsubscribe link.

Note: The [UnsubscribeLink] placeholder in your custom template is case sensitive.

Here are code samples you can use to incorporate unsubscribe links in your HTML:

  • Example 1:
    <p>If you don't want to receive these review invitations from Trustpilot in the future, please <a href="[UnsubscribeLink]" target="_blank">unsubscribe.</a></p>
  • Example 2:
    <p><a href="[UnsubscribeLink]" target="_blank">Unsubscribe</a> from all Trustpilot invitations.</p>

What happens when a user clicks on unsubscribe?

When a user clicks unsubscribe, they won't receive any future review invitations sent using the Trustpilot invitation service - neither from you, nor any other company.

For example, sends a review invitation using Trustpilot to a user, and the user then clicks on the unsubscribe link. Later, sends a review invitation to the same user using Trustpilot. The invitation from won't be delivered to the user because they've previously unsubscribed from Trustpilot. So, unsubscribe is not at the website level; it's from all Trustpilot invitations.

The Invitation History Unsubscribe codes

  • Status Code 22 (Not delivered - User has unsubscribed): The invitation could not be delivered because the recipient has previously unsubscribed.
  • Status Code 29 (Delivered, but user unsubscribed): The invitation was delivered, but the user unsubscribed through the invitation.

What if my invitation template doesn't contain the unsubscribe link?

It's mandatory to include an unsubscribe link, so Trustpilot automatically includes the unsubscribe URL at the bottom of all invitation emails that don't already have one. The accompanying text is always in English, so if you want to keep your templates consistent, you should add the unsubscribe placeholder yourself to all of your live custom templates.