Apply for a business category

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By selecting and applying for a category, you can make it easier for customers to compare you with other similar businesses. You can also open your business up to discovery by customers searching for products or services within a particular category. In this guide, we'll show you how to select and manage your categories. 

What are categories?

Trustpilot features a comprehensive list of categories that you can assign to your business. Categories make it easier for consumers to find your business on Trustpilot, so it's important that your categories match your business area.

You can choose one primary category - this should be the area where you do most of your business. 

In addition to your primary category, you can choose up to 5 additional categories to describe activities that aren't covered by your primary business category.

If you choose not to select a category, we'll automatically select one for you. However, since you know your business better than anyone, it's in your best interest to choose your own categories and ensure they're as accurate as possible.

How to select categories

  • Think about which categories best describe your business's main industry. This should be your primary category.
  • Consider which categories cover the products and services that make up your business's main profit centers.
  • Our categories are based on the Google My Business category system. If your business has a Google My Business account, select the same primary and additional categories as you have there. If not, no worries. Simply choose the category that fits your business area most accurately.

Apply for a category

  1. In Trustpilot Business, go to Settings > Categories.
  2. Under the Add or change categories heading, enable the toggle switch, and select + Add category.
  3. Find and select your main area of business, then select Continue.
  4. Select an overall category that matches your business, then select Continue. This will be your primary category.
  5. Choose a subcategory and select Save category. You can repeat the selection process to add up to a total of six categories.
  6. When you've finished choosing your categories, click Send in request.

Approved categories will be listed under Your current categories.

Note: Trustpilot has the final say on whether a category is relevant.

Select your primary category

The first category you select will automatically be your primary category. If you'd like to change your primary category, here's how:

  1. In Trustpilot Business, go to Settings > Categories.
  2. In the Add or change categories section, enable the toggle switch.
  3. Find the category you'd like to make your primary category, then click the checkmark icon. Screen_Shot_2020-09-23_at_11.24.44.png
  4. Click Send in request.

Remove a category

  1. In Trustpilot Business, go to Settings > Categories.
  2. In the Add or change categories section, enable the toggle switch.
  3. Under Change Categories, click the trash icon for the category you want to remove. Repeat the same action to remove more than one category.
  4. Click Send in request.

Change categories

It's easy. Remove the category, and then follow the same steps as above, for the new category.