Choose a category for your business

This feature is included in the Free plan

Get started now

By adding your business to a category on Trustpilot, you can make it easier for customers to compare you with other similar businesses. You can also open your business up to discovery by customers searching for products or services within a particular category. In this guide, we'll show you how to select and manage your categories. 

What are categories?

We feature a comprehensive list of categories that you can assign to your business. Categories make it easier for consumers to find your business on Trustpilot, so it's important that your categories match your business area.

You can choose one primary category - this should be the area where you do most of your business. 

In addition to your primary category, you can choose up to 5 additional categories to describe activities that aren't covered by your primary business category.

If you choose not to select a category, we'll automatically select one for you. However, since you know your business better than anyone, it's in your best interest to choose your own categories and ensure they're as accurate as possible.

How to select categories

  • Think about which categories best describe your business's main industry. This should be your primary category.
  • Consider which categories cover the products and services that make up your business's main profit centers.
  • Our categories are based on the Google My Business category system. If your business has a Google My Business account, select the same primary and additional categories as you have there. If not, no worries. Simply choose the category that fits your business area most accurately.

Add a category

  1. In Trustpilot Business, go to Settings > Categories.
  2. Under Choose a category, search for a category you'd like to add. Make your selection, then click + Add.
  3. Repeat the selection process to add up to a total of six categories.
  4. Select your primary category by clicking Set as primary.

Note: If you don't select any additional categories, the first category you add will be your primary category.

Alternatively, you can click or see all categories to browse a list of all our categories. Click Save category to add your business to that category. 

Remove a category

  1. In Trustpilot Business, go to Settings > Categories.
  2. Under You've added your business to these categories, find the category you want to remove. Click Remove.  

Change categories

It's easy. Remove the category, and then follow the same steps as above, for the new category.

Previous Customize your business profile

Up next Categories – FAQ