Apply for a Business category

This feature is included in the Free plan

Get started now

Select and apply for categories using your Trustpilot Business account so customers can compare your company with other similar businesses.

What are categories?

Trustpilot features a comprehensive list of categories that you can assign to your business. Categories make it easier for consumers to find your company on Trustpilot, so it's important that your categories match your business area.

You can choose one primary category - this should be the business area where your company does most of its business.

In addition to your primary category, you can choose up to 5 additional categories to describe business activities that aren't covered by your primary business category.

Note: Categories are assigned on a per-country basis.

How to select categories

  • Think about which categories best describe your company’s main business/industry. This should be your primary category.
  • Consider which categories cover the products and services that make up your company's main profit centers.
  • Our categories are based on the Google My Business category system. If your company has a Google My Business account, select the same primary and additional categories as you have there. If not, no worries. Simply choose the category that fits your business area most accurately.

Apply for a category

  1. From your Trustpilot Business account, navigate to Settings > Categories.
  2. Under the Add or change categories heading, enable the toggle switch, and select + Add category.
  3. Find and select your main area of business, then select Continue.
  4. Select an overall category that matches your business, then select Continue. This will be your primary category. 
  5. Choose a subcategory and select Save category. You can repeat the selection process to add up to a total of six categories. 
  6. When you've finished choosing your categories, click Send in request.

Approved categories will be listed under Your current categories.

Note: Trustpilot has the final say on whether a category is relevant. 

Select your primary category

The first category you select will automatically be your primary category. If you'd like to change your primary category, here's how: 

  1. From your Trustpilot Business account navigate to Settings > Categories.
  2. In the Add or change categories section, enable the toggle switch.
  3. Find the category you'd like to make your primary category, then click the checkmark icon. Screen_Shot_2020-09-23_at_11.24.44.png
  4. Click Send in request

Remove a category

  1. From your Trustpilot Business account navigate to Settings > Categories.
  2. In the Add or change categories section, enable the toggle switch.
  3. Under Change Categories, click the trash icon for the category you want to remove. Repeat the same action to remove more than one category.
  4. Click Send in request.

Change categories

It's easy. Remove the category, and then follow the same steps as above, for the new category.