We've created a category system to make it easier for everyone to search for and compare businesses and their reviews. Find answers to the most commonly asked questions about categories here.
- Main category: A general category that serves as an umbrella for more specific sub-categories. For example, "clothes & fashion" or "electronics".
- Sub-category: A specific category that belongs under a main category. For example, "activewear" under the main category "clothes & fashion", or "cellular accessories" under "electronics".
- Primary category: The category you choose as your primary business area.
- Extra categories: You can choose up to five other areas that your business operates in. This means each domain can have a total of six categories – one primary and five extras.
Assigning a category
Which categories fit my business and how many can I choose?
Tips for companies regarding category selection:
- Consider which category (or categories) best describe your company’s main business or industry.
- Consider which categories cover the products or services that make up the main profit centers for your company.
For each of their domains, businesses can select one primary category and apply for up to five additional categories. See our Step-by-Step Guide to Category Assignment for the full process.
Creating new categories
I can’t find any categories that fit my business. Can Trustpilot create a new category?
We have hundreds of categories to choose from. However, if you can't find one that's suitable for your business, you can email a new category suggestion to us at: firstname.lastname@example.org.
We consider the following when deciding whether or not a new category should be created:
- Will there be a duplication of any of Trustpilot’s current categories?
- Is the suggested category close to Google taxonomy or SIC (Standard Industrial Classification)? These are typically used by governments to classify businesses. Please note that categories are not tags, so they can't be random words.
- Is the suggested category broad enough? It must not be too narrow or specific regarding products/services.
- How many other companies can use this category? We require a minimum of six businesses with reviews on Trustpilot in order to create a new category.
If your category suggestion is approved, it can take up to 14 working days before the new category goes live.
If your new category suggestion doesn't meet the requirements outlined above, we may place it in our database of suggested categories for future consideration.
Businesses in the wrong category
This business is listed in the wrong category and it affects my ranking. Can you move it?
Businesses that are placed in categories that don't apply to them should be removed or re-assigned to more relevant ones. However, we can only reassign businesses if the suggested new category is a match with that business's offerings. We assess this against our set of category definitions. Also, if a business in fact sells products or services relevant to the category it's already in, the business can stay in that category.
If you want to let us know about a business that you think is in the wrong category, email the details to us and we'll look into it. Write to: email@example.com.
Handling uncategorized businesses or domains
Why doesn’t this business have a category?
As long as they have reviews, uncategorized businesses can be assigned to at least one sub-category. If you want to suggest a category for an as yet uncategorized business, write to: firstname.lastname@example.org.
How websites are listed and displayed on the category page
What are the rules for rankings within a category?
The factors determining category rankings are, in order of priority: (1) the TrustScore and rating, and (2) the number of reviews.
For example, if Company A has a higher TrustScore than Company B, Company A will be ranked higher in a particular category, even if it has fewer reviews. If Company A and Company B both have the same TrustScore and rating, the one with more reviews will be ranked higher.
Why is my business only ranked in a category on Trustpilot.com, and not the rest of Trustpilot's domains (e.g. de.Trustpilot.com, dk.Trustpilot.com, or fr.Trustpilot.com)?
Category rankings are country specific. Each one of a business's domains can only be displayed in the category rankings for one Trustpilot domain, depending on which country it is registered in. To check your ranking, go to the Trustpilot domain that corresponds to your place of business for the domain in question (e.g. dk.trustpilot.com for Denmark).
My company's domain is registered in Germany, but most of our sales are in France. Can my domain be categorized on fr.Trustpilot.com instead of de.Trustpilot.com?
Yes, it can. A domain can be registered in one country for its Business Account and one country for its Trustpilot profile. However, this has to be verified by our account managers.
Is there any benchmark, minimum number of reviews, or scores, before a business can be listed on the category page?
Once a business has received one review, and has at least one sub-category assigned to it, it will be listed on the relevant category page.
How long will it take for my business to be listed on the category page?
Once your category application has been approved, it can take up to two business days for our system to adjust the category assignment. If the change has not appeared within this time, please write to us at email@example.com.
How do category filters work?
Consumers can apply different filters to compare companies listed in a certain category. This can help show which companies are regularly reviewed and whether those companies are actively using Trustpilot to collect reviews or not.
Companies can be filtered according to:
- the number of reviews they've received within a certain time period
- how they're using (or not using) Trustpilot - whether they've claimed their profile, are actively collecting reviews, or none of the above and have left their profile unclaimed. Read more about claimed, unclaimed, and collecting companies here.