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Category Questions and Answers

We've created a category system to make it easier for everyone to search for and compare businesses and their reviews. Find answers to the most commonly asked questions about categories here.


  • Parent category: a general category that serves as an umbrella for more specific sub-categories. For example, "art".
  • Sub-category: a specific category that belongs under a parent category. For example, "gallery" under the parent category "art".

Assigning a category

Which categories fit my business and how many can I choose?

Tips for companies regarding category selection:

  1. Consider which category (or categories) best describe your company’s main business or industry.
  2. Consider which categories cover the products or services that make up the main profit centers for your company.

For each of their domains, businesses can select one primary category and apply for up to five additional categories. See our Step-by-Step Guide to Category Assignment for the full process.

Creating new categories

I can’t find any categories that fit my business. Can Trustpilot create a new category?

We have hundreds of categories to choose from. However, if you can't find one that's suitable for your business, you can email a new category suggestion to us at: compliance@trustpilot.com.

We consider the following when deciding whether or not a new category should be created:

  1. Will there be a duplication of any of Trustpilot’s current categories?
  2. Is the suggested category close to Google taxonomy or SIC (Standard Industrial Classification)? These are typically used by governments to classify businesses. Please note that categories are not tags, so they can't be random words.
  3. Is the suggested category broad enough? It must not be too narrow or specific regarding products/services.
  4. How many other companies can use this category? We require a minimum of 6 businesses with reviews on Trustpilot in order to create a new category.

If your category suggestion is approved, it can take up to 14 working days before the new category goes live.

If your new category suggestion doesn't meet the requirements outlined above, we may place it in our database of suggested categories for future consideration.

Businesses in the wrong category

This business is listed in the wrong category and it affects my ranking. Can you move it?

Businesses that are placed in categories that don't apply to them should be removed or re-assigned to more relevant ones. However, we can only reassign businesses if the suggested new category is a match with that business's offerings. We assess this against our set of category definitions. Also, if a business in fact sells products or services relevant to the category it's already in, the business can stay in that category.

If you want to let us know about a business that you think is in the wrong category, email the details to us and we'll look into it. Write to: compliance@trustpilot.com.

Handling uncategorised businesses or domains

Why doesn’t this business have a category?

As long as they have reviews, uncategorised businesses can be assigned to at least one sub-category. If you want to suggest a category for an as yet uncategorised business, write to: compliance@trustpilot.com.

Category Badges

When can I obtain a Category Badge?

Once your domain has received at least one review, and a ranking of between 1 and 100 in at least one sub-category, you will receive access to Category Badges in your Business Account.

Please see our Guidelines for the Use of the Trustpilot Category Badge for more information.

How websites are listed and displayed on the category page

What are the rules for rankings within a category?

The factors determining category rankings are, in order of priority: (1) the TrustScore, and (2) the number of reviews.

For example, if Company A has a higher TrustScore than Company B, Company A will be ranked higher in a particular category, even if it has fewer reviews. If Company A and Company B both have the same TrustScore, the one with more reviews will be ranked higher.

Why is my business only ranked in a category on Trustpilot.com, and not the rest of Trustpilot's domains (e.g. de.Trustpilot.com, dk.Trustpilot.com, or fr.Trustpilot.com)?

Category rankings are country specific. Each one of a business's domain can only be displayed in the category rankings for one Trustpilot domain, depending on which country it is registered in. To check your ranking, go to the Trustpilot domain that corresponds to your place of business for the domain in question (e.g. dk.trustpilot.com for Denmark).

My company's domain is registered in Germany, but most of our sales are in France. Can my domain be categorised on fr.Trustpilot.com instead of de.Trustpilot.com?

Yes, it can. A domain can be registered in one country for its Business Account and one country for its Trustpilot profile. However, this has to be verified by our account managers.

I only applied for a sub-category (e.g. Shoes), so why is my business also ranked in a parent category (e.g. Clothes & Fashion)?

All sub-category domains are automatically grouped within their parent category - even domains that don’t necessarily also fit the parent category.

Is there any benchmark, minimum number of reviews, or scores, before a business can be listed on the category page?

Once a business has received one review, and has at least one sub-category assigned to it, it will be listed on the relevant category page.

How long will it take for my business to be listed on the category page?

Once your category application has been approved, it can take up to 2 business days for our system to adjust the category assignment. If the change has not appeared within this time, please write to us at compliance@trustpilot.com.



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