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How-to Guide: Set Up an SPF Record

If you want to use Trustpilot's Automatic Feedback Service (AFS), you will need to edit your SPF record to allow us to send emails on your behalf.

About SPF:

SPF (Sender Policy Framework) is a method of combating spam. It prevents spammers from sending unauthorized emails from your website, and ensures that your customers don’t receive spam emails in your name.

To put it simply, an SPF record is a way of granting Trustpilot permission to send emails on your behalf, so that they appear in your customers' inboxes as though you had sent them, from your domain.

How to set it up:

If you don’t know how to set up an SPF record on your domain, most hosting companies are happy to help you with this. Once you have an SPF record set up, you have to add trustpilotservice.com as a verified sender.

Tips for hosting companies/web administrators:

There are a few important rules to remember:

  • Please add include:trustpilotservice.com to your SPF record
  • The field where you enter the SPF record can be a max. of 255 characters
  • The field may only contain 10 domain names; if you list a domain name and their DNS has other domain names listed, these are also counted

Not adhering to these rules means that DNS will refuse to read your SPF record, which in turn means it won’t work.

Once everything is set up, you will have to wait for it to be received by the rest of the internet (this takes approx. 24 hours). There are several free 3rd party tools online to check when your DNS record is updated and ready for use.

Note: Trustpilot does not support DKIM(DomainKeys Identified Mail) and by this extension we also do not support DMARC (Domain Message Authentication Reporting & Conformance) schemes.

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