Add Trustpilot to your SPF record

This feature is part of the Enhance add-on module, the Growth plan, and the Scale plan.

This feature is included in the Premium, Advanced, and Enterprise plans.

Sender Policy Framework (SPF) is an email authentication method that detects forged sender addresses. Including an SPF record prevents third parties from impersonating your business and sending unauthorized emails from your domain.

Here's how to add Trustpilot as an authorized sender in your SPF record, so your invitations won't be marked as spam.

We don't have support for SPF flattening. Also, we can only check the SPF record for the string "".

How to do it

  1. Sign in to your account at your domain host. Go to the page for updating your DNS records. This could be called something like: Manage DNS, name server management, etc.
  2. Find your TXT records and check if your domain has an existing SPF record. The SPF record starts with "v=spf1".
  3. Add to your record.

If you don’t have an SPF Record already in place, reach out to your domain provider and they’ll guide you on how to create one.

It should look like this:

v=spf1 -all

You can add multiple authorized senders to your SPF record. The sample above shows you how it might look if you grant access to Trustpilot and

Trustpilot does not support DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance) schemes.


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