Trustpilot Analytics: Market - FAQ

Trustpilot Analytics Market pages use machine learning and AI technologies to show you how your business stacks up against others in your market. Find our most commonly asked questions below.

You can learn more about our specific market pages here:

Trustpilot Analytics: Market insights

Trustpilot Analytics: Market peers

Trustpilot Analytics: Market topics

Trustpilot Analytics: My competitors

I’m not seeing any Market insights data. Why is this?

Market insights are not available for domains with minimal or no reviews. Our pipeline generates Market insights for businesses that meet certain criteria based on factors such as the volume and quality of reviews.

What time period do the Market analytics pages cover?

Our Market pages, including Market insights, Market peers, and Market topics, cover a time period of 182 days or 6 months.

Can I access previous data for Market analytics?

It is not possible to access historical data for our Market analytics pages.

How frequently does Market analytics data update?

Your market peer group updates every month and the data for companies in the market peer group updates daily.

How big can a market peer group be?

Market peer groups typically consist of 80-200 companies.

How do we determine who your market peers are?

We use machine learning to analyze the content of your business profile, website, categories, locations, and the volume of your reviews. This collective data defines your unique market peer group, and continually adapts to reflect evolving market dynamics over time.

Why are some of the businesses in my peer group not my direct competitors?

Our market analysis aims to pinpoint various businesses that share common traits with yours. These may not always be direct competitors, but they should possess similar business models. For instance, while a retail bank may not directly rival a currency exchange platform, their shared app-driven business models can offer valuable insights into user experience or delivery methods.

Why am I seeing some businesses that I don’t think are relevant to me at all?

Our market analysis algorithm uses the content of reviews, profile descriptions, business categories, website content, number of reviews and reviewer geography to identify similar companies. This relies upon businesses having populated profile descriptions, so less relevant businesses will occasionally appear in market groups where this data is incomplete or incorrect. However, with a market typically consisting of 80-150 companies, the impact of a small number of outliers is offset by the majority of more relevant businesses.

I'm in the wrong market peer group. How can I fix it?

Our categories are based on the Google Business Profile category system. If you believe you're in the wrong market peer group, consider updating your business categories.

Where do topics come from?

We use a machine learning model to sort through millions of reviews to find clusters of related words. Those clusters are then used to shape and define a topic. Our topics cover subjects most frequently discussed across all the reviews on Trustpilot, such as product, customer service, delivery, etc. We then categorize topics into general topics and category topics. Here's a brief breakdown of the two:

  • General topics: These cover common discussion subjects in reviews across most businesses, like customer service, products, or delivery services.
  • Category topics: These are the discussion subjects in reviews that are specific to businesses within a particular industry or category.

Why is my business in the top group for Topics you can improve?

Your business may be considered a top performer in this category, even though these topics are your lowest performing ones, because they still compare favorably to many of your market peers. However, these topics are where your business has the most room for improvement.

Why is my business in the bottom group for Your top performing topics?

It's possible that even though these are your best performing topics, they may still compare unfavorably to many of your market peers. Nonetheless, these are the areas where your business excels the most.

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