Market insights uses AI and machine learning to show you how your business compares to similar businesses on Trustpilot. Discover how your performance measures up against your market peers to improve your reputation management.
Now you can go beyond the data of your own reviews and TrustScore to unlock new growth and learning opportunities from your market. Your Market insights page highlights different trends, topics, and market peers that are unique to your business. Use the data to assess your performance across your market peer group to build a customer-centric business.
Your market peers are based on how similar your business is to others on our platform. Find out more about how we determine your market peer group in our Trustpilot Analytics: Market - FAQ.
To find your Market insights page, go to Analytics > Market > Market insights.
Your market overview
Here, you can see a high-level overview of how you compare to your market peers over the last 6 months. You'll be able to see your place in the market when it comes to topics like your Average review rating, TrustScore, and Negative review response rate. Use the box plots to quickly assess whether your performance exceeds or falls short of the market average.
The box plots offer a snapshot of how you stand compared to your market peers for a specific metric. The market range provides a condensed view of the market, excluding outliers, and displays companies falling between the 25th and 75th percentile for the metric.
To get more details, you can click the Explore more button and be directed to your Market peers page.
Trends in your market
Track how key review metrics have changed in the last 6 months. This includes trends for TrustScore, Total weekly reviews, Average review rating, and Weekly profile views compared to your market peer group. Check out the graphs to see how your business has performed against the market over time. Again, the market range provides a condensed view of the market, excluding outliers, and displays companies falling between the 25th and 75th percentile for the metric.
To get more details, you can click the Explore more button and be directed to your Market peers page.
Your market landscape
Find a breakdown of where your peers operate and their categories from the last 6 months.
To get more details, you can click the Explore more button and be directed to your Market peers page.
Top performers in your market
See how you stack up against your market peers over the last 6 months. You can find who has been top performer for topics like TrustScore, Profile views, and Total reviews received.
The colors of the icons do not represent performance levels.
To get more details, you can click the Explore more button and be directed to your Market peers page.
Topics you can improve
Identify areas where your business can improve by comparing your performance on your five lowest ranked topics to your market peers over the last 6 months. Your performance for a topic is your average review score compared to the market median, weighted for how often your reviews mention that topic. Use the box plots to easily gauge your business's position within the market. Be sure to use the arrows above the topic cards to see all topics.
To get more details, you can click the Explore more button and be directed to your Market topics page.
Your top performing topics
Find out where you're outperforming compared to other businesses in your market. Here, you can see your top five performing topics when it comes to your TrustScore and the market median. Topics are weighted for how often your reviews mention that topic over the last 6 months. Use the arrows above the topics cards to see them all.
To get more details, you can click the Explore more button and be directed to your Market topics page.
If you have questions about your Market insights page, check out our Market - FAQs for more information.