Harness the strength of social proof – post your Trustpilot reviews and star rating on your social media platforms! It's a great avenue to highlight your business's credibility and cultivate trust with your audience.
Connect your socials
To share posts on Instagram, you have to connect to the Facebook account linked to your Instagram Business account.
Connect your social media account
- In Trustpilot Business, go to Share & promote > Social > Connect and share.
- Click Continue with Facebook and log into your account.
- Select the Instagram or Facebook page you’d like to connect to, then click Next.
- Click Done to complete.
Share your rating
- In Trustpilot Business, go to Share & promote > Social > Connect and share.
- Under Create a post, select Share rating. Customize your post by choosing which language you want to post in and telling us if you'd like to include a link to your Trustpilot profile in the post’s caption.
- Under Where do you want to post, select the page you want to share on.
- Click Publish to Facebook/Instagram to share your rating.
Share your reviews
- In Trustpilot Business, go to Share & promote > Social > Connect and share.
- Under Create a post, select Share reviews. Customize your post by choosing a background, selecting which language you want to post in and telling us if you'd like to include a link to your Trustpilot profile in the post’s caption.
- Under Where do you want to post, select the page you want to share on.
- Select one or more options under What type of reviews do you want to post.
If you haven’t received any reviews matching the options selected in the previous step, you can share a post on your page asking your customers to review your business on Trustpilot.
- Click Publish to Facebook/Instagram to share your review.
Automatic posting
- In Trustpilot Business, go to Share & promote > Social > Connect and share.
- Under Share rating or Share reviews, toggle on Automatic posting.
- To choose the frequency at which posts should publish automatically, select an option under How often do you want us to post.
If you have less than 50 reviews, you can choose when you want Trustpilot to start posting automatically to your page.
Image Generator
Generate an image with a review quote
- In Trustpilot Business, go to Share & promote > Social > Image Generator.
- Under Review type, use the drop-down menu to select which type of review you'd like to use.
- Under Image type, select Review quote from the drop-down menu.
- Click Choose review. Select the review you'd like to use, then click Select.
- Move the cursors to highlight the review text you want to share.
- Under Background, choose a background image. You can select one of the default images, search Unsplash's free collection, or add your own by clicking Upload Image.
- Under Style, you can customize the Image size, Text color, Image filter, Content position, and Language.
- To share the image, click Publish to. In the drop-down menu, select the social media platform where you want to share it. In the pop-up window, connect or log into your social media account. Choose where you want to share, then follow the steps to continue.
- You can also download your image and save it for later, by clicking Download.
Generate an image with your star rating
- In Trustpilot Business, go to Share & promote > Social > Image Generator.
- Under Review type, use the drop-down menu to select which type of review you'd like to use.
- Under Image type, select Star rating from the drop-down menu.
- If you're generating an image for service reviews and have multiple locations, you can select which one you want to showcase by clicking Choose location.
- If you're generating an image for product reviews, click Choose product. Select the product you'd like to use, then click Select.
- Under Background, choose a background image. You can select one of the default images, search Unsplash's free collection, or add your own by clicking Upload Image.
- Under Style, you can select an Image size, Text color, Image filter, Content position, and Language.
- To share the image, click Publish to. In the drop-down menu, select the social media platform where you want to share it. In the pop-up window, connect or log into your social media account. Choose where you want to share, then follow the steps to continue.
- You can also download your image and save it for later, by clicking Download.
To share an image via Instagram, download it from the Image Generator and upload it manually to your Instagram account.
Video Generator
- In Trustpilot Business, go to Share & promote > Social > Video Generator.
- Select the review(s) you’d like to use, then click Create video.
The timing of the video automatically adjusts to the length of the selected reviews.
- Preview the video featuring your selected reviews.
- To save the video on your device, click Download.
- To share the video directly to a social media page, click Publish to. Use the drop-down to select the page you want to post to. Click Publish to share the video. Your video will be published shortly as a post on your page.
Marketing assets
Download Marketing assets
- In Trustpilot Business, go to Share & promote > Social > Marketing assets.
- You’ll find a selection of folders with assets for Social media, Badges, Ad templates, Milestones, Logos, Stars, Social media icons, and Review Image Generator.
- Choose a folder, then click the download icon within the asset you want to download. To download all the assets in the folder, click Download all.
For assets with text, you have the option to change the language by selecting one from the drop-down menu.