3. Tag your reviews

    Dive into the power of review tagging. This feature enables you to segment your reviews and enhance your analytics to gain deeper insights from your customer feedback. We'll explain how it works, so you can set it up in the following steps.

    How does review tagging work?

    Begin by choosing tags according to your business needs — product lines, company divisions, and customer demographics are examples of tags. You can add these tags to reviews, in order to filter them by tag and to segment your review data in your analytics. Reviews can have multiple tags applied, so the possibilities are endless when it comes to categorizing your reviews. Here's a breakdown:

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    1. Pre-tag your review invitations. Create tags to include extra data from your CRM or ecommerce platform to your review invitations. When you receive a review, it'll be tagged automatically.

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    2. Tag your reviews. After you receive a review, you can add additional tags. This makes it easy to segment customer feedback based on the review content.

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    3. Analyze your tags. Compare your topics using Trustpilot’s analytics dashboards or export your reviews to analyze tags in your own business intelligence tool.

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    4. Display targeted TrustBox widgets. You can create targeted TrustBoxes that display your tagged reviews on your website.

    Pre-tag your review invitations

    Your business has a wealth of information that can help you segment your reviews. With pre-tagging, you can share that information directly with Trustpilot when we send out review invitations to your customers and we’ll automatically tag your reviews as you receive them. You can add this information using dynamic placeholders from your business’s CRM or ecommerce platform. We’ll go into more detail and show you how to set it up in the Send review invitations step.

    Tag your reviews

    With tagging, you can manually tag your reviews after you receive them. This works well for highlighting specific reviews that stand out for brand awareness or to mark reviews for internal review. Reviews can have multiple tags applied, so the possibilities are endless when it comes to grouping and segmenting your reviews. We’ll show you how to set up tagging and dive into analytics in the Manage your reviews step.

    Analyze your tags

    After you've tagged your reviews, you can then filter and segment your reviews by tag in your analytics. This can give you detailed information from your customer feedback that you can use to improve your business. You have the option to dive into the data directly in the analytics dashboards or you can export the data and examine it in your own business intelligence tool. We'll go into how to do this in the Manage your reviews step as well.

    Display targeted TrustBox widgets

    Once you’ve tagged your reviews, you can create targeted TrustBox widgets. These TrustBoxes will only display reviews that have been marked with the tags you’ve selected. For example, you can target TrustBoxes for certain services like delivery on your checkout page or for special events like Black Friday. We’ll show you how to do this in our Add a TrustBox widget step.


    Before you continue to the next steps, take some time to think about what tags you want to apply and what insights would benefit your business the most. It’s also important to keep in mind that tags are public within the code of targeted TrustBoxes, so consider assigning tags that only internal employees will understand. Use internal coding systems to encrypt tags, such as a “mobileunitA” rather than “iPhone” or “mobileunitB” rather than “Samsung Galaxy”.

    You can't use special characters or spaces in tag names (:<>/%#&?',♫♪☁★).

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