​Send a Basic Link invitation

This feature is included in the Free plan

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Basic Link invitations are a quick and easy way to invite your customers to leave reviews. You use your own email service to send customers a link, which will ask them to write a review for your business and direct them to your page on Trustpilot. 

DISCLAIMER: The Basic Link invitation method is no longer available for new customers and will soon be removed for all existing customers.

● For all new customers signing up from May 9, 2022, Basic Link invitations are not available.

● For all existing customers, Basic Link will be removed as an invitation method on September 20, 2022.

● We will no longer offer support for invitations sent via Basic Link.

● Basic Link invitations will no longer be labeled as “Invited” and businesses that continue to send them may have their profile flagged.

How to do it

  1. In Trustpilot Business, go to Get reviews. Click Try a different way to get reviews.
  2. Select Basic Link.

  1. Click Copy link. Paste the link into your invitation email.


When a reviewer leaves a review after receiving a Basic Link invitation, the review will be labelled as “Invited” on Trustpilot. It’s important to note that reviews that are received using a Basic Link aren't considered to be verified reviews, and therefore aren't eligible for Google Seller Ratings. Read more about our review labels and what they mean here

To ensure that your Trustpilot reviews count towards Google Seller Ratings, use one of our verified systems, such as Automatic Feedback Service (AFS).