​Send a Basic Invitation

This feature is included in the Free plan

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Basic Invitations are an easy way to start inviting your customers to review your company. You use your own email service to send customers a link, which will send them to your business’s page on Trustpilot.

In this article, we’ll show you how to send a Basic Invitation.

How to do it

  1. From your Trustpilot Business account, navigate to Get Reviews > Invite Customers, under Other Options, select Basic Invitations.
  1. Click Copy link. Paste the link into your invitation email.
  1. Select the Yes, I'm actively inviting my customers to write reviews check box, then click Save settings. This lets reviewers know that you're asking for reviews.

It’s important to consider that reviews that come from Basic Invitations aren't considered to be verified reviews, and therefore are not eligible for Google Seller Ratings.

To ensure that your Trustpilot reviews count towards Google Seller Ratings, use one of our verified systems, such as Automatic Feedback Service (AFS) or our manual invitation methods.