​Send a Basic Invitation

This feature is included in the Free plan

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Basic Invitations are an easy way to start inviting your customers to review your company. You use your own email service to send customers a link, which will send them to your business’s page on Trustpilot.

How to do it

  1. From your Trustpilot Business admin page, navigate to Get Reviews > Invite Customers, under Other Options, select Basic Invitations.

  1. Click Copy link. Paste the link into your invitation email.

It’s important to consider that reviews that come from Basic Invitations aren't considered to be verified reviews, and therefore are not eligible for Google Seller Ratings. When a reviewer leaves a review after receiving a Basic Invitation, the review will be labelled as “Invited” on Trustpilot.

To ensure that your Trustpilot reviews count towards Google Seller Ratings, use one of our verified systems, such as Automatic Feedback Service (AFS).