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Trustpilot uses product catalog information to enrich the review form, which can increase conversion of the product review invitations you send. Find out how to manage your catalog here.
What is a product catalog?
A product catalog is a list of all your business’s products that collect reviews. It includes details like product name, photo, and Global Trade Item Number (GTIN).
You can also use your product catalog to enrich your ads on Google with star ratings, to potentially increase sales and enhance reviewers’ user experience.
Set up your product catalog
To set up your product catalog, you’ll need to create a tab-separated (.txt) file that contains your products’ details and send it to our Support team via this form. Trustpilot will upload the .txt file to your Trustpilot Business account. If there are errors, you'll be contacted for corrections.
The file should include the following column names (all lowercase), and the corresponding data for each product:
- sku (required)
Note: When sending Product Review invitations via our eCommerce integrations, avoid setting up your catalog manually. Instead, when a product is purchased, it’ll automatically upload to your catalog.
Categorize your product catalog
You can group your products into categories to make them more searchable. You can categorize them individually, or in groups. When selecting a category, aim to be as specific as possible.
- From your Trustpilot Business account, navigate to Reviews > Product Reviews > Product Catalog.
- Under Product catalog, find the product that you want to categorize. In the first column, select the box next to the product. If you want to categorize more than one, select all the relevant products.
- Click the Edit category drop-down, and select Show me all categories.
- In the dialog box, choose the category you want to assign to the product(s). After selecting at least a 2nd level category, click Update category.