What are Business Generated Links?

This feature is part of the Privacy add-on module, which can be purchased in addition to the Enterprise plan.

Business Generated Links are a great invitation method for businesses that require a higher level of data security for privacy reasons. Learn more about what they are and when you should use them. 


The Business Generated Links invitation method is only available to new Trustpilot Business customers in specific industries.

Business Generated Links allow you to invite customers to leave service and product reviews without logging in to Trustpilot. Each Business Generated Link is specific to a particular customer order, and is generated and stored on your business’s own server. The link can be sent to customers via email, allowing them to click through and write a review.

When you use Business Generated Links, all other Trustpilot invitation methods will be disabled.

How does it work?

When your customer clicks on a Business Generated Link, they'll be forwarded to Trustpilot to write a review. Just prior to writing the review, the customer’s personal data is decrypted and added to the form on their web browser. Personal data is processed, but not stored with Trustpilot at this stage.

It's only when a customer agrees to our Terms and Conditions and Privacy Policy, and clicks to submit their review, that their personal data gets processed and stored on our server.

Check out the flowchart below for a detailed look at the data’s journey.

Business Genereated Links Data Flowchart

What does a Business Generated Link look like?

Here's an example of a global link: https://www.trustpilot.com/evaluate-bgl/<domain>?p=<payload>

The <domain> in the example is replaced with your business's website address, and the <payload> includes an encrypted version of your customer's name, email address, reference number, and optionally, service tags and product SKUs.

How secure is customer data in a Business Generated Link?

With Business Generated Links, the entire <payload> is illegible using 256-bit AES encryption, to ensure secure transfer of personal data across the internet. 256-bit encryption is NSA approved and used by the U.S. federal government to securely transfer data over the internet.

Ready to use Business Generated Links? To set them up, check out this article.

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