Send invitations with Business Generated Links

This feature is part of the Private add-on module.

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Business Generated Links are a great invitation method for businesses who prefer not to share customer PII (personally identifiable information) for privacy reasons. Here you can find an explanation of how to use them.

What is a Business Generated Link?

A Business Generated Link is a link that invites customers to leave service and product reviews without logging in to Trustpilot. When you use Business Generated Links, all other Trustpilot invitation methods will be disabled, except for Basic Invitations.

Each Business Generated Link is specific to a particular customer order, and is generated and stored on your business’s own server. The link can be sent to customers via email, allowing them to click through and write a review.

How does it work?

When your customer clicks on a Business Generated Link, they'll be forwarded to Trustpilot to write a review. Just prior to writing the review, the customer’s personal data is added to the form on their web browser. Personal data is encrypted, and is not stored with Trustpilot at this stage.

This data remains encrypted until a customer agrees to Trustpilot’s Terms and Conditions, and clicks to submit their review. Only at this final stage is their personal data processed and stored on Trustpilot's server.

Note: To confirm both their submission and authorship of a review, your customer will receive a four-digit confirmation code to their email address.

Check out the flowchart below for a detailed look at the data’s journey.


What does a Business Generated Link look like?

Here is an example of a global link:<domain>?p=<payload>

In the example, the <domain> is replaced with your company’s website address, and the <payload> includes an encrypted version of your customer's name, email address, reference number, and optionally, service tags and product SKUs.

How secure is customer data in a Business Generated Link?

With Business Generated Links, the entire <payload> is illegible using 256-bit AES encryption, to ensure secure transfer of personal data across the internet. 256-bit encryption is NSA approved and used by the U.S. federal government to securely transfer data over the internet.


Ready to use Business Generated Links? To set them up, check out this article for developers.