Review Insights uses machine learning technology to detect topics, trends, and sentiments within your business’s reviews. Use the Competitors page to see how you stack up against other businesses. 

To find the page, go to Analytics > Review insights > Competitors.

You can select up to 5 businesses in your industry to compare your performance on Trustpilot against. Once you’ve added your chosen competitors, you’ll be able to compare your performance based on Topic sentiment by competitor , Average review rating, and Review volume.

1. In Trustpilot Business, go to Analytics > Review insights > Competitors .
2. Click Manage competitors, on the top right.
3. Type the name of the competitor in the search bar.

   • Use the + icon in the top corner of the results to add.
   • Use the x icon at the top corner of the result to delete.
4. Click Save to confirm.

Overview

The overview lists all the competitors you’ve added, alongside their TrustScore, Reviews and Star distribution. You can hover over the star distribution bar graph to see a breakdown of each star rating.

Topic sentiment by competitor

Here you’ll find a series of bubble charts with information about the performance of your 8 most popular topics. Hovering over each topic allows you to see an overview of the sentiment score, positive reviews and negative reviews your competitors have for the selected topic during the period.

Manage topics

You can select up to 8 topics to compare. 

1. Go to your Review Insights Competitors page.
2. In the Topic sentiment by competitor chart, click More topics.
3. Use the check boxes next to each topic to include it in the comparison.
4. Click Save to update. 

Download data

You can download the data presented in the charts.

1. Go to your Review Insights Competitors page.
2. Find the Topic sentiment by competitor chart, then click the 3 dots at the top right in the corresponding chart.
3. Under Download, choose whether you'd like to download your data in Image (PNG) or Data (CSV) form.

Share data

You can also share data via email with other users on your Trustpilot Business account.

1. Go to your Review Insights Competitors page.
2. Find the Topic sentiment by competitor chart, then click the 3 dots at the top right in the corresponding chart.
3. Under Share, click Email.
4. Choose a theme, then select up to 5 recipients.
5. Click Send.

Average review rating

We display a line graph that tracks the average review rating of your competitors from the previous 12 months. Hovering over the data allows you to see the TrustScore for all competitors, for each month.

Review volume

We display a line graph that tracks the number of reviews all your selected competitors received during the previous 12 months. Hovering over the data allows you to see the number of reviews each competitor received during each month.