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Google and Trustpilot FAQ

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posted this on January 28, 2013 09:05

Will Trustpilot reviews influence how high my website appears in Google Search Engine Results Pages (SERP)? Where may Trustpilot reviews be seen in Google? What is Seller Rating Extensions? Is there any economic benefit to using the Seller Rating Extensions? How can I use the Google Seller Rating Extensions? Where do the ratings in Google Seller Rating Extensions come from? May my Trustpilot reviews be used in the Google Seller Rating Extensions? How long does it usually take for reviews to appear in Google Seller Rating Extensions? Can Trustpilot guarantee that reviews appear in Google? How much does it cost to get reviews into Google? I have a lot of negative reviews, can you please delete them from your site so that they get out of Google? When searching for my company, negative reviews on Trustpilot appear in Google's Search Engine Results page. What can I do about that? I replied to a review – will the reply be visible in Google? Is Trustpilot’s licensing agreement with Google in any way exclusive? Will Trustpilot’s licensing agreement make Trustpilot appear higher in Google Search Engine Results Pages? How can my Trustpilot Company Profile Page appear higher in Google Search Engine Results pages? If I link from my website to my Trustpilot Company Profile Page, will this make my website appear higher or lower in Google? Which countries are currently covered by Google Seller Rating Extensions? How does an online store get rated on Google Shopping?

 

Will Trustpilot reviews influence how high my website appears in Google Search Engine Results Pages (SERP)?
Google is the only one in control of what impacts search engine results. As a result, Trustpilot can't tell or promise you anything about how this link will impact your Search Engine Results Pages (SERP).
 

Where may Trustpilot reviews be seen in Google?
The reviews your customers publish on Trustpilot may appear in 3 places:

  • Google’s normal organic search results
  • Google Shopping Merchant Reviews
  • Google AdWords Merchant Reviews


The yellow star ratings in Google Shopping and Google AdWords are displayed through the Google Seller Rating Extensions.
 

What is Seller Rating Extensions?
“Seller rating extensions make it easier for potential customers to identify highly-rated merchants when they're searching on Google.com by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web , allow people to find merchants that are highly recommended by online shoppers like them.” Source: http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-a...
 

Is there any economic benefit to using the Seller Rating Extensions?
Yes - According to Google - “On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings.” This means you increase the efficiency of your Google ads. Source: http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-a...
 

How can I use the Google Seller Rating Extensions?
“If your online store is rated in Google Product Search, you have 3.5 or more stars, and you have at least thirty reviews, you'll automatically get seller ratings with your ads. If you have high customer satisfaction, then make sure we know about it: Regularly ask your users for reviews (e.g., in confirmation emails after purchases) Make it easy for users to review you--include links to your site's page on the third-party review sites used by Seller Rating Extensions.” Source: http://adwords.blogspot.com/2011/04/5-simple-ways-to-improve-your-a...
 

Where do the ratings in Google Seller Rating Extensions come from?
Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Trustpilot.
 

May my Trustpilot reviews be used in the Google Seller Rating Extensions?
Yes. Trustpilot has a licensing agreement with Google. This means that Trustpilot reviews may appear in Google Shopping Merchant Ratings. However, Trustpilot cannot influence nor guarantee, if, when or how reviews appear– this is decided solely by Google.
 

How long does it usually take for reviews to appear in Google Seller Rating Extensions?
Trustpilot reviews are usually included within 2-4 weeks.
 

Can Trustpilot guarantee that reviews appear in Google?
No. Trustpilot reviews are usually included, but only Google decides if, when and how reviews appear.
 

How much does it cost to get reviews into Google?
Nothing - this part of Trustpilot's product is free.
 

I have a lot of negative reviews, can you please delete them from your site so that they get out of Google?
Reviews can only be deleted from Trustpilot if they are in breach of our terms and conditions or local legislation. If you believe a review is in breach, you can report it to Trustpilot's customer service. While the review is being investigated, the stars and the text in the review will be replaced with a message notifying Trustpilot's visitors that this review is being investigated. After investigation the review will either be deleted or restored to Trustpilot. When a review is deleted, we remove it from Trustpilot's Index and no longer share it with Google. This will usually make the review disappear in Google. However, it is only Google that can delete content from their own index, and we cannot influence the speed with which this is done. It may take up to 2-4 weeks before a review is removed from Google’s index.
 

When searching for my company, negative reviews on Trustpilot appear in Google's Search Engine Results page. What can I do about that?
If you have a lot of happy customers, you should invite them to write a review. This will not make the bad reviews go away – but you will make sure that your happy customers are also heard. This gives a more balanced picture of your company and reduces the effect of a few negative reviews.
Also, please remember that negative reviews are not necessarily a bad thing. We all make mistakes. Customers know this, and they expect a few negative reviews.
 

I replied to a review – will the reply be visible in Google?
A good reply to a negative review is a fantastic opportunity to show that you care. Replies can potentially be found in organic Google search results like everything else on Trustpilot's site. Replies will however, not be displayed in Google Shopping Merchant Reviews.
 

Is Trustpilot’s licensing agreement with Google in any way exclusive?
No - other review sites have similar agreements. There is nothing extraordinary about this.
 

Will Trustpilot’s licensing agreement make Trustpilot appear higher in Google Search Engine Results Pages?
No.
 

How can my Trustpilot Company Profile Page appear higher in Google Search Engine Results pages?
According to Google Webmaster Central, giving advice on how to appear high in Google - “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals“. We at Trustpilot believe that the best possible user experience for a review site is connected with having many recent reviews from real customers. As such, we encourage you to invite all your customers to leave a review. Fresh, relevant content can only be beneficial. Source: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on...
 

If I link from my website to my Trustpilot Company Profile Page, will this make my website appear higher or lower in Google?
Google is the only one in control of what impacts search engine results. As a result, Trustpilot can't tell or promise you anything about how this link will impact your Search Engine Results Pages (SERP)
I've seen a few sites now using the Google Rich Snippets for reviews on their site. I'd like to also use this on my site and refer to Trustpilot reviews. How do I do that?
We believe this is against the purpose of Google Rich Snippets and do not support this. Source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer...
 

Which countries are currently covered by Google Seller Rating Extensions?
At this time, Google has chosen to make Seller Ratings Extensions available for Google.de Google.co.uk, Google.com, Google.fr and Google.nl
 

How does an online store get rated on Google Shopping?
Ratings for your store will automatically appear in Google Shopping without any action required by you, if they are not already present. The customer reviews come from third party sites such as Trustpilot which are based on your store name and the registered domain. Learn more about Google Shopping seller ratings.
 

 
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